Thu, Aug 23, 2012 - Page 13 News List

Car sales fall during Ghost Month due to buyers’ misgivings

BAD FOR BUSINESS:Car companies’ monthly sales have suffered because some people believe that buying big items in Ghost Month causes bad luck

Staff writer, with CNA

Car sales in Taiwan for the first 20 days of this month fell from a month earlier, according to statistics released yesterday, five days after the start of Ghost Month.

During the period, car sales totaled 17,549 units, down 8.8 percent over the same period last month, according to the figures released by transportation authorities.

UNLUCKY

Consumers tend not to buy big items like cars or homes during Ghost Month, which runs from Aug. 17 to Sept. 15 this year based on the lunar calendar, to avoid bad luck, preferring to make purchases before or after the festive month.

Market sources said that the impact of Ghost Month will continue to affect buyers’ interest and as a consequence, car sales for the whole of this month are expected to reach just 25,000 units, down from last month’s approximately 40,800 units.

In the period from Jan. 1 to Monday, car sales in Taiwan totaled 244,300 units, up 3.7 percent from a year earlier.

COMPANY RANKINGS

Hotai Motor Co (和泰汽車), a local agent for Japan-based Toyota Motor Corp, retained the title of largest car vendor in Taiwan during the 20-day period by taking a 39.5 percent share of the local car market.

During the period, Hotai Motor sold 6,939 cars, down 2.6 percent from a month earlier, the statistics showed.

Yulon Nissan Motor Co (裕隆日產) replaced China Motor Corp (中華汽車) as the second-largest car vendor in Taiwan over the period on the back of its promotion campaign to boost buying interest in smaller passenger cars, according to the statistics.

Yulon Nissan sold 2,067 cars, up 4.8 percent from a month earlier, taking an 11.8 percent share of the market. The boost put Yulon Nissan ahead of China Motor, which sold 1,491 cars, a decline of 48 percent from a month ago, giving the company an 8.5 percent share of the market, the statistics showed.

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