Fri, Aug 17, 2012 - Page 13 News List

CMC finishes car to be sold in Middle East

Staff writer, with CNA

Employees cheer at an event on Wednesday marking the first of the new Mitsubishi Lancer Fortis cars to come off the assembly line. The Lancer Fortis is to be the first car China Motor Corp exports to the Middle East, with sales forecast to reach more than 1,000 units within the first year.

Photo: CNA

China Motor Corp (CMC, 中華汽車), one of Taiwan’s leading car manufacturers, celebrated on Wednesday the completion of its first car to be exported to the Middle East.

The venture in the Middle East is not only an important landmark for the company’s export markets, but also reflects the important role that the firm plays as an original equipment manufacturer for Mitsubishi Motors, CMC said in a statement.

FIRST BATCH

The first batch of the Mitsubishi Lancer Fortis model that rolled off the assembly lines of the company’s factory in Taoyuan County’s Yangmei City (楊梅) will be exported to the Middle East next month, and are expected to generate significant sales in their first year, CMC said.

CMC has had a technical cooperation deal with the Japanese car manufacturer since 1970, and is a major manufacturer of Mitsubishi Motors cars in Taiwan, CMC said.

Because Taiwan’s car market is already saturated, exporting cars has become a major trend, the statement said.

EXPANSION

CMC has expanded its overseas sales from China to Vietnam, the Philippines, India and Mexico, as well as countries in South America and the Middle East.

To ensure the new car adhered to laws in the Middle East and could cope with the hot weather there, company officials made trips to the area to better understand the local climate and build a car suitable for the region.

The company replaced heat-absorbent leather seat designs, strengthened cooling systems and made adjustments to airbag specifications, and the changes were approved by the region’s Gulf Cooperation Council, CMC said.

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