Mon, Jun 18, 2012 - Page 11 News List

CyberMart targets China’s 3C market

NEW MARKETS:The world’s biggest contract electronics maker is eyeing all levels of Chinese cities for an aggressive shop-based expansion plan accessing new consumers

Staff writer with CNA

CyberMart (賽博數碼), a retail business division of Hon Hai Group (鴻海集團), the world’s largest contract electronics maker, said on Saturday that it is targeting the greater China market for future expansion.

The 3C (computer, communications and consumer electronics) retailer aims to cater to more customers by developing five kinds of CyberMart outlets in the greater China area, it said.

According to CyberMart, it is launching “Cyber Plaza,” which refers to a 3C shopping mall that will occupy an entire building in first-tier Chinese cities, “Cyber 3C+,” which will have an area of 1,000 pings (331m2) in smaller cities and “Cyber Mobile,” which will place 100 ping stores in lower-tier cities.

In addition, CyberMart is planning to open 20 ping outlets in smaller city high streets and an online store is expected to be inaugurated in the second half of this year.

The retailer said it will try to enrich its product portfolio, irrespective of shop size, to satisfy customer demand and it hopes to become China’s top 3C retail brand.

CyberMart chairman Chang Jui-lin (張瑞麟) said the retailer will use cloud technology and its logistical strength to support future expansion in these outlets.

Currently, CyberMart has 34 outlets in China, mostly in major cities such as Shanghai and Beijing, as well as in second-tier cities.

In Taiwan, the retailer officially opened its first shop on Friday — Cyber 3C+ — in Taoyuan, selling mobile and digital products, including telephone accounts and broadband installation.

Chang said CyberMart is also looking for locations in Hong Kong and negotiating with governments in Southeast Asian countries for possible presences there.

In addition, the Taipei IT Park, which has been under development by CyberMart since July last year, is expected to open in September or October next year, ahead of the original schedule of 2014, Chang said.

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