Wed, Dec 07, 2011 - Page 12 News List

Wowprime eyes cross-strait expansion

By Jason Tan  /  Staff Reporter

Dai Sheng-yi, right, chairman of restaurant chain operator Wowprime Corp, and a senior manager perform at a company dinner at the Taipei World Trade Center’s Nangang Exhibition Hall yesterday.

Photo: CNA

Food and beverage operator Wowprime Corp (王品) yesterday said it aims to increase its number of outlets in Taiwan and China to 1,000 by 2020, with annual revenues totaling NT$40 billion (US$1.3 billion).

The restaurant group currently operates 209 outlets — 167 outlets in Taiwan and 42 restaurants across the Taiwan Strait, Wowprime chairman Steve Day (戴勝益) told a year-end company celebration yesterday.

He expects the company will see a 35 percent rise in revenues this year to NT$9.55 billion.

The company, which owns 11 restaurant brands in Taiwan, posted NT$8.69 billion in sales during the first 11 months of this year, company data showed.

Dai said that the company would offer employees a year-end bonus equal to three-and-a-half months’ salary this year and a 5 percent pay rise for next year.

Wowprime’s restaurants brands include Wang Steaks (王品台塑牛排), Tasty (西堤) and Tao Ban House (陶板屋), among others.

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