Unfazed by increasing competition in the fast-food industry, McDonald’s Restaurants (Taiwan) Co said it hopes to open 150 new outlets over the next five to seven years.
New McDonald’s Taiwan CEO Lynn Tan (陳麒亦) last week told reporters that the operator wants to increase its number of stores nationwide to 500, up from the current 353.
The expansion will be fueled by a franchising business model. Currently, 7 percent — 25 stores — of its 353 restaurants are run by franchisees.
Tan said McDonald’s aims to increase the franchising ratio to 30 percent as it increases the number of outlets to 500.
To offer customers a better dining experience, the Taiwanese arm of the global fast-food giant upgraded 22 outlets this year and has plans to give about 30 stores a facelift next year.
Last week, McDonald’s Taiwan introduced new beef burgers to its menu to complement its chicken burgers. The beef is imported from New Zealand and Australia and each patty weighs 4 ounces (113g).
Diners can choose to have a single-patty beef burger which sells for NT$125 per set meal, or a two-patty beef burger for NT$145 per set meal.
Smaller rival MOS Burger, operated by An-Shin Food Services Co (安心食品), has said it is gearing up to open as many as 350 outlets throughout the country over the next three to five years, up from its current level of 210 stores.