Thu, Oct 13, 2011 - Page 10 News List

PayPal to announce online shopping login service

AP, SAN FRANCISCO

PayPal, eBay’s online payment service, was to announce a new service yesterday that aims to make it easier to shop online by cutting down on the number of accounts consumers have to create with various Web retailers.

Called PayPal Access, the service was to be unveiled at eBay’s X.commerce developer conference in San Francisco. It was to be launched with X.commerce, a new eBay Inc business also set to launch yesterday geared toward developers and merchants to encourage developers to integrate eBay’s technology into mobile commerce apps.

X.commerce merges the software developer communities for eBay.com, PayPal and eBay-owned e-commerce software company Magento, which together include 850,000 developers.

EBay spokesman Anuj Nayar said PayPal Access will let users log on to participating retailers’ sites and pay with their PayPal username and password, rather than creating a separate account as many online retailers currently require.

As it stands now, shoppers on some sites have to set up an account even if they’re paying with PayPal, the details for which they don’t enter until near the end of the transaction. The service would keep a user’s personal details within PayPal, Nayar said.

Also yesterday, X.commerce was to release a set of developer tools called X.commerce Fabric, which is intended to simplify the process for adding eBay-owned technology — such as that behind Milo, a local shopping engine eBay bought last year — to apps for smartphones and tablet computers.

The conference was also to be used to show off the upcoming version of eBay’s smartphone app RedLaser, which currently lets people scan product barcodes and compare prices online and in local stores. RedLaser 3.0, which Nayar said will be out by the end of the year, will add PayPal for purchasing items directly from the app.

It was also likely that X.commerce would announce some sort of partnership with Facebook yesterday. Though eBay wouldn’t divulge any details, Facebook’s platform and mobile marketing director, Katie Mitic, was to be a keynote speaker at the conference.

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