Mon, Aug 22, 2011 - Page 12 News List

HTC to host European promotions for new phones

Staff Writer, with CNA

HTC Corp (宏達電), the world’s No. 5 smartphone maker, has announced that it will hold promotional parties in Europe to advertise its new phones on Sept. 1, a day before the opening of Germany’s IFA 2011 tech fair.

On Friday, HTC said on its Facebook page that consumers would be welcome to attend the parties in the UK, France, Spain and Germany, where there would be “a few phone treats” for fans to enjoy.

The date of the parties is just ahead of the IFA 2011, the world’s largest trade show for consumer electronics and home appliances, which is scheduled to take place from Sept. 2 to Sept. 7 in Berlin.

The market anticipates that the new HTC phones will run on Microsoft Corp’s Mango operating system, the latest version of its Windows Phone 7, because the software powerhouse is also planning to showcase the platform on Sept. 1 with partners such as Nokia Oyj, HTC, Samsung Electronics Co, Acer Inc (宏碁) and ZTE Corp (中興).

To take advantage of the Christmas shopping season, HTC is also expected to launch other high-end smartphones running Google’s Android OS at the parties, with built-in sound effects from Beats Electronics LLC.

Earlier this month, HTC announced it would buy a 51 percent stake in the US-based headphone maker for US$309 million, saying it expected to have a number of products that incorporate Beats technology on the market by the end of the year.

Local media reports have said that the new Android phones could include the HTC Vigor, which will be sold in the US supporting LTE (Long-Term Evolution) network, and the HTC Ruby, which will go on sale in Europe and Asia with HSPA (High Speed Packet Access) connectivity.

Both the Vigor and the Ruby will be powered by a 1.5 GHz dual-core processor and will have an 8-megapixel camera, as well as a 4.3-inch touchscreen enabling a resolution of 1280x720, which is higher than the iPhone 4’s resolution of 960x640, the reports said.

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