HTC Corp (宏達電), the world’s No. 5 smartphone maker, has announced that it will hold promotional parties in Europe to advertise its new phones on Sept. 1, a day before the opening of Germany’s IFA 2011 tech fair.
On Friday, HTC said on its Facebook page that consumers would be welcome to attend the parties in the UK, France, Spain and Germany, where there would be “a few phone treats” for fans to enjoy.
The date of the parties is just ahead of the IFA 2011, the world’s largest trade show for consumer electronics and home appliances, which is scheduled to take place from Sept. 2 to Sept. 7 in Berlin.
The market anticipates that the new HTC phones will run on Microsoft Corp’s Mango operating system, the latest version of its Windows Phone 7, because the software powerhouse is also planning to showcase the platform on Sept. 1 with partners such as Nokia Oyj, HTC, Samsung Electronics Co, Acer Inc (宏碁) and ZTE Corp (中興).
To take advantage of the Christmas shopping season, HTC is also expected to launch other high-end smartphones running Google’s Android OS at the parties, with built-in sound effects from Beats Electronics LLC.
Earlier this month, HTC announced it would buy a 51 percent stake in the US-based headphone maker for US$309 million, saying it expected to have a number of products that incorporate Beats technology on the market by the end of the year.
Local media reports have said that the new Android phones could include the HTC Vigor, which will be sold in the US supporting LTE (Long-Term Evolution) network, and the HTC Ruby, which will go on sale in Europe and Asia with HSPA (High Speed Packet Access) connectivity.
Both the Vigor and the Ruby will be powered by a 1.5 GHz dual-core processor and will have an 8-megapixel camera, as well as a 4.3-inch touchscreen enabling a resolution of 1280x720, which is higher than the iPhone 4’s resolution of 960x640, the reports said.
NOTABLE SHIFT: By 2030, 50% of all laptops would be assembled in Southeast Asia, while Taiwan would still mostly focus on research and development, a report said Global laptop and desktop computer supply chains are expected to shift significantly away from China in the next 10 years, a Market Intelligence & Consulting Institute (MIC, 產業情報研究所) report said. By 2030, only 40 percent of global laptop production would remain in China, said the report, which was released on Thursday. “The reshuffling of the global supply chain will be one of the most important trends in the next 10 years,” the institute said in the report. “In the long run, key component makers will follow laptop assemblers in moving out of China.” The Taipei-based institute predicted most key component makers
Merck Group Taiwan yesterday said that it plans to invest substantially on expanding its fab in Kaohsiung’s Lujhu District (路竹) to better serve its local customers, including Taiwan Semiconductor Manufacturing Co (TSMC, 台積電). The company said it plans to expand its production space by 50 percent in the next five years and its workforce by about 40 percent, Merck Group Taiwan managing director Dick Hsieh (謝志宏) told a media briefing in Taipei. Hsieh declined to disclose investment details, but said that the latest investment would exceed the total amount Merck has invested in Taiwan over the past few years. Those investments would be
INVEST IN TAIWAN: A metal components casting firm and the world’s largest maker of aluminum bicycle rims also obtained approvals to join the program Solar Applied Materials Technology Co (SOLAR, 光洋應用材料), a part of Taiwan Semiconductor Manufacturing Co’s (TSMC, 台積電) “green supply chain,” has pledged to invest NT$1 billion (US$34.1 million) to build a new plant at the Tainan Technology Industrial Park (台南科技工業區), the Ministry of Economic Affairs said yesterday. SOLAR has been collaborating with TSMC to extract precious metals from waste and reuse them as “sputtering target” material in high-end semiconductor manufacturing, a TSMC press release issued in May said. Established in 1978, SOLAR also offers key materials and integrated services to customers in the optoelectronics, information and communications technology, petrochemicals and consumer electronics industries,
‘SWARM TECH’: Joint venture FARobot is to develop autonomous mobile robots that would first be deployed in Hon Hai’s factories to optimize production efficiency Hon Hai Precision Industry Co (鴻海精密) and Adlink Technology Inc (凌華科技) have formed a robotic venture that aims to use “swarm technology” to create robots that can communicate with one another on the factory floor to optimize production efficiency. Hon Hai is Apple Inc’s leading iPhone assembler and the world’s largest contract electronics maker, while Adlink supplies industrial computers and Internet of Things solutions. Through a subsidiary, Hyield Venture Capital Co (鴻揚創投), Hon Hai holds a 51 percent stake in autonomous mobile robot (AMR) developer FARobot (法博智能移動), while Adlink owns the remaining 49 percent. Together, the two companies put up NT$200