Fri, May 13, 2011 - Page 10 News List

Google launches PCs using Chrome operating system, takes on Microsoft

Reuters, SAN FRANCISCO

Laptop computers using Google Inc’s Chrome operating system will go on sale next month, as the world’s No. 1 Internet search engine challenges Microsoft Corp and Apple Inc on their home turf.

The new Web-centric PCs, made by Samsung Electronics Co and Acer Inc (宏碁), are Google’s latest attempt to change how consumers and companies use their computers.

The bare-bones operating system is essentially a Web browser that steers users to use applications like e-mail and spreadsheets directly on the Web, instead of storing software such as Outlook or Word directly on PCs.

Moving day-to-day functions onto the Internet removes the burden of time-consuming tasks associated with traditional PCs, like installing software and updates, backing up files and running -antivirus checks, executives said.

“The complexity of managing your computer is torturing users,” Google cofounder Sergey Brin told reporters. “It’s a flawed model fundamentally. Chromebooks are a new model that doesn’t put the burden of managing your computer on yourself.”

For nearly two years Google has touted Chrome as an alternative to Microsoft Windows, which is used on more than 90 percent of the world’s PCs, but faced delays launching laptops designed to use the software.

Meanwhile, the exploding market for smartphones and tablets using Google’s Android operating system has quickly taken center stage for the Internet heavyweight and some observers say Google should reconcile or merge the two.

“Our goal is to focus on the users and bring the best -forward. -Wherever we can share [-technology with Android] we will share,” said Sundar Pichai, senior vice president of Chrome. “But the final expressions are two different visions.”

As with Android, Chrome software will be free, but is expected to spur people to use the Internet more often and search for more things, potentially boosting Google’s Internet ads business.

The operating system and “Chromebook” PCs expand on Google’s Web browser, also called Chrome, which competes against Microsoft’s Internet Explorer.

The laptops, using processors made by Intel Corp, will be available for order on Amazon.com and Best Buy’s online store on June 15.

The Mountain View, California-based company will also offer businesses its Chromebooks, along with technical support, as a hassle-free solution for US$28 a month.

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