Mon, Feb 07, 2011 - Page 6 News List

Hanskin gains ground with its popular German-invented blemish balm cream

By Jason Tan  /  STAFF REPORTER, IN SEOUL

Blemish Balm (BB) cream, originally invented in Germany as a post laser treatment skin soother, has pushed Hanskin Co Ltd onto the world stage.

It started when the Seoul-based company discovered that many South Korean celebrities loved to apply BB cream. The cream costs more than US$100 per tube and wasn’t price friendly for the average consumers.

Sensing a trend, Hanskin made a bold move in 2006 to mass produce the BB cream by sourcing the German ingredients and managed to significantly lower the price tag to US$20 per tube.

Later, when South Korean star Yoon Son-ha shared her love for Hanskin’s BB cream on a Japanese TV shopping channel, her endorsement caused orders to flood in for the product.

Hanskin sold 3 million tubes of BB cream per year in Japan, before taking its home turf of South Korea by storm.

BB cream is now touted as a “one-shot cosmetic” that offers many benefits, such as UV protection, a light foundation, acne fighting, hydration, as well as giving the skin a natural and glowing tone.

Hanskin, whose annual sales are about US$100 million, is selling 2 million tubes of BB cream in South Korea per year. Forty percent of its sales are derived from its duty-free shops that mainly target tourists, according to the Chinese-language CommonWealth Magazine.

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