Tue, Feb 23, 2010 - Page 12 News List

Acer holds fire on e-reader market


Despite having prototypes ready, the world’s second-largest PC maker Acer Inc (宏碁) yesterday said it would not rush onto the e-reader bandwagon for now, as it was still studying the feasibility of a successful business model and a total product solution.

The size of the e-reader market is not that big and the industry has yet to come up with a proven business model, Acer chairman Wang Jeng-tang (王振堂) told reporters yesterday.

Acer is watching whether the public would embrace e-readers and from a profitability standpoint, the company is not ready to launch e-readers, despite having the hardware ready, Wang said.

Last month, electronics maker BenQ Corp (明基) and publisher Yuan-Liou Publishing Co (遠流出版) debuted e-readers in Taipei.

Meanwhile, Acer is expecting a decrease in notebook shipments this quarter of 5 percent, from the earlier projected 10 percent decrease.

New laptop products in the pipeline include a less than 2cm-thick consumer ultra-low voltage (CULV) model, and another running on Intel Corp’s next generation of Core microprocessors.

Wang said the inferior computing power of CULV models has been holding them back, but that the new Core processors would resolve the issue by offering better computation as well as a long-lasting battery life.

The company projects that the commercial PC segment will see an upturn starting in the second half of the year, especially in emerging markets such as Brazil, Russia, India, China and Indonesia.

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