Sun, Jul 12, 2009 - Page 11 News List

Low-cost online computer gaming surges in the US

AFP , SAN FRANCISCO

Videogame lovers in the US are adapting to tough economic times by turning to low-cost online play, figures released on Friday by industry tracker comScore showed.

Some 87 million US Internet users visited online videogame websites in May, a 22 percent increase from the same month last year, comScore said.

The continuing surge in online game play was attributed, in part, to people opting for “cheaper entertainment alternatives” in grim economic conditions.

The amount of online play is growing 10 times as fast as the overall US Internet population, with nearly one of every two users getting in the game, comScore gaming solutions director Edward Hunter said.

“Online gaming continues to be one of the top gaining categories over the past year,” Hunter said.

“Growth in the category is occurring not only at the top gaming destination sites, but also through viral distribution platforms, including widgets and applications,” he said.

ComScore ranked Yahoo! Games the top spot for online play, saying that the number of visitors there in May rose to 19.4 million, a 6 percent climb from the same month last year.

US videogame giant Electronic Arts saw visits to EA Online rocket 34 percent to 18 million, comScore said.

Spikes in visits were also seen at smaller gaming sites, such as GameNinja.com, Y8.com and GSN Games Network.

More than 2 million people in North America have registered to play online first-person shooter game Combat Arms since Nexon Corp launched a year ago, the South Korean online game producer said.

Nexon games, such as blockbuster Maple Story are free to play online with the company making money from “micro-transactions,” such as sales of digitized clothing or accessories for animated in-game characters.

“Nexon’s Combat Arms reflects the continued growth of the free-to-play landscape and its potential in the North American marketplace,” the company said in a statement.

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