Wed, Jul 08, 2009 - Page 11 News List

Cayenne renews contract with Web gaming provider

By Elizabeth Tchii  /  STAFF REPORTER

Cayenne Entertainment Technology Co (紅心辣椒娛樂科技) renewed its contract with South Korean Web gaming provider CJ Internet Corp yesterday for three years following Major League Baseball Online’s (MLB Online) success in Taiwan.

MLB Online has helped the Neihu-based firm gross NT$600 million (US$18.24 million) and attract 3.5 million gamers since its introduction in July 2007, it said.

“After a total sales and marketing investment of NT$10 million and constant online and offline activities to attract new players and expand our gamer base, we are very pleased that MLB remains among the top three online games in Taiwan,” Cayenne president Joe Teng (鄧潤澤) said at the two-year anniversary of MLB Online.

A new sequel of MLB Online with realistic graphics is currently under development, CJ Internet chief executive officer Jung Young-jong told the Taipei Times on the sidelines of the event.

“However, given the widespread popularity of the current version, we don’t anticipate a rollout until two or three years down the road,” Jung said.

Cayenne, a subsidiary of Uni-President Enterprises Corp (統一企業), said it would continue its collaboration with AniPark Co, South Korea’s leading interactive entertainment content developer, to ensure smooth delivery of innovative content.

To diversify its portfolio, Cayenne has obtained exclusive distribution rights to Ys Online: The Call of Solum from CJ Internet. It is offering VIP members free trials of the massively multiplayer online role-playing game on Friday, with a full release planned this summer, Teng said.

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