Mon, Jul 06, 2009 - Page 12 News List

Dell again mislabels prices online


Dell Inc reportedly once again mislabeled price tags for products on its Taiwanese Web site yesterday, several Chinese-language media reports said.

A Latitude E4300 notebook computer was listed at about NT$18,500 (US$564) if buyers chose to make changes to computer settings, down from the original price of NT$60,900, the online reported.

The online and Central News Agency also carried similar reports about Dell Taiwan’s pricing errors.

Dell Taiwan president Terence Liao (廖仁祥) told the Liberty Times (the Taipei Times’ sister newspaper) that the prices had been incorrectly advertised and that the company had suspended online purchases for a thorough review of the problem.

Liao apologized for the mistakes and said the company would come up with a compensation package within the shortest possible time.

This was the second time in 10 days that the US PC vendor misquoted prices on its online site. On June 25, the company advertised two sizes of liquid-crystal display monitors at about one-tenth their normal prices.

Dell Taiwan’s previous pricing errors prompted the company on Thursday to say that it would offer up to NT$3,000 in coupons to customers after 26,000 Taiwanese placed orders online for 140,000 LCD monitors. It has yet to be determined how many orders were placed this time around, Liao said yesterday.

The Consumer Protection Commission said yesterday that Dell should conduct an examination of its internal operations, CNA reported.

The commission also requested the Ministry of Economic Affairs to review online disputes, such as when an online purchase contract takes effect and how compensation can be made.

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