She lauded Lin’s innovation, saying “many just can’t help but fall in love with these boutique towels.”
However, there was room for improvement because many customers still didn’t know where they could buy the company’s “cake towels,” Can said.
Nevertheless, Lin isn’t rushing toward rapid expansion, although he is thinking ahead and has hammered out three five-year plans.
Even before the current five-year phase ends, he has diversified his products to include animal images such as elephants, rabbits and crocodiles.
By refurbishing a Huwei towel factory into a dessert shop-like tourist attraction in December, Lin kick-started his second five-year plan ahead of schedule while expanding the company’s marketing and retail channels on top of bulk orders from enterprises and existing distribution points.
In the next stage, he will hold talks with neighboring manufacturers, including his hard-headed parents, in the hope of joining forces with them to turn the neighborhood into a towel park.
Like some of the nation’s high-tech parks, the towel park, if realized, will be a powerful manufacturing base and marketing stronghold for the towel industry to upgrade skills and tout both import and export business, he said.
But before that step is taken, Lin is taking time to look after visitors to his factory.
He said he couldn’t have been happier when, in front of his hand-made three-layer cake, an elderly man visiting from Tainan told his group of companions: “Come on, let’s sing Happy Birthday now” as younger women giggled and took photos by his side.
An elderly woman added: “I really want to have a piece of the cake.”
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