Tue, Feb 17, 2009 - Page 11 News List

TAITRA set to open four new offices across China

THE GREAT PUSH: From the middle of this month until late August, the trade organization will hold a series of seminars for China-based Taiwanese businesspeople

STAFF WRITER, WITH CNA

The semi-official Taiwan External Trade Development Council (TAITRA, 魤湳??) announced yesterday it would open four new offices in China this year to help Taiwanese companies explore the Chinese market in response to growing business demand.

Offices in Nanjing, Wuhan, Guangzhou and Dalian will be opened later this year, TAITRA Secretary-General Chao 〝Yung-〝chuan (謯蝯闀) said.

TAITRA already maintains offices in Beijing, Shanghai, Chengdu, Qingdao and Xiamen.

To help China-based Taiwanese businesses tap into the market, TAITRA will send delegations to China from today until March 6 to hold a series of briefing sessions in about 10 cities, including Qingdao, Dongguan, Xiamen, Shenzhen, Quanzhou, Chengdu, Shanghai, Nanjing and Beijing, said Wu Lee-min (趠堙硠), director of TAITRA*s information technology center.

Most Taiwanese companies operating in China are export oriented, which have been hard hit by the economic downturn.

From the middle of this month until late August, TAITRA experts will also hold a series of seminars for Taiwanese businesspeople in southern, central and northern China to help them with branding and getting a foothold in the Chinese market.

Separately, TAITRA announced yesterday it had obtained the right to host a regional seminar next year organized by a prominent exhibition association.

Given the growing importance of the Global Association of the Exhibition Industry (UFI), TAITRA said bids to host the association*s events have heated up over the years and that TAITRA spent months vying with other candidates, including Thailand.

This will be the first time the Paris-based UFI will be holding its open seminar for the Asia-Pacific region in Taiwan, TAITRA said.

This year*s meeting took place in Malaysia on Friday and Saturday.

With 485 members in 199 cities, UFI is considered the most authoritative organization in the global exhibition industry and offers personal training for businesses, TAITRA said.

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