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Sony Ericsson touts top value share in local phone market
LEADER OF THE PACK:
The handset maker said smartphones represented less than 10 percent of the market, which was why it was eyeing other niches
By Elizabeth Tchii
STAFF REPORTER
Thursday, Oct 02, 2008, Page 12
Mobile telephone maker Sony Ericsson Mobile Communications Ltd has occupied the No. 1 spot in terms of domestic value market share for the past three months, the company said yesterday as it celebrated the seventh anniversary of its Japanese and Swedish parent firms’ establishment of the joint venture.
Value share reflects the monetary worth of a company’s market share (price multiplied by units), while unit market share is based on the total number of units sold, assistant marketing communications manager Lily Lin (林以理) said.
Sony Ericsson’s value share in the Taiwanese market amounts to more than 30 percent, while its unit share stands at around 23 percent, the company said.
The company yesterday introduced five new cellphones to be launched this month and next month.
Sony Ericsson’s only new smartphone offering this time is the Xperia X1 model, which is also the first Sony Ericsson smart device to use the Windows Mobile platform. Its previous smartphones all featured Symbian operating systems.
Despite the media frenzy over Apple Inc’s iPhone and Google’s Android cellphone, Sony Ericsson said the smartphone market was relatively small, with a market share of less than 10 percent in Taiwan as well as worldwide.
This was why Sony Ericsson was focusing on other niches in the cellphone market, the company said.
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