US software developer Adobe Systems Inc unveiled its new generation Adobe Creative Suite 4 products yesterday, rivaling Microsoft's recently released Microsoft Expression design software.
The official Taiwan launch date of Nov. 7 will coincide with that in the US to indicate the importance that Adobe attaches to the Taiwanese market, the company said at a briefing yesterday.
The San Jose, California-based company is expecting double-digit sales growth outside of North America and targets creative customers in broadcasting, advertising agencies, design and photography studios.
Michael Stoddard, Adobe's Asia-Pacific region senior sales manager, said that "even though Microsoft and Adobe both share the same strong developer community, only Adobe has a strong creative community - and creativity is what will drive Adobe's success."
"We integrate video and the Web seamlessly, as well as allow our customers to go from print to Web workflows, back and forth. This is just something Microsoft cannot compete with," Stoddard said.
Customers who buy Creative Suite 3 now will automatically receive a free upgrade to Creative Suite 4. The new version will be priced at NT$90,100 or higher depending on the options.
The new generation includes 13 products and at least six suites, with three main value propositions: rich expressiveness, simplifying workflow and enabling the community.
"These propositions let our customers be as creative, productive and connected as they can possibly be," Stoddard said.
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