Yunlin County Commissioner Su Chih-fen (蘇治芬) will lead a delegation to China today to promote the county’s agricultural products, Deputy Commissioner Lee Ying-yuan (李應元) announced at a news conference outside the county government building yesterday.
Lee said that Su, a member of the opposition Democratic Progressive Party, will lead a 50-member delegation to Beijing and Tianjin on a nine-day trip — the first-ever of its kind by the county.
INTEREST
The delegation hopes to drum up over NT$100 million (US$3 million) worth of business in the two Chinese cities. To date, some 135 Chinese trading companies have expressed an interest in discussing commercial opportunities, he said.
Optimistic over sales prospects for the county’s fruit in China, Lee said that he had high expectations for Mailiao (麥寮) harbor.
TRANSPORT HUB
He said the harbor could become a commercial port that would serve as a transport hub for the county’s agricultural exports, boosting local foreign trade development.
The county is a top agricultural and horticultural center, leading Taiwan in the production of 29 items, including rice, peanuts, vegetables, fruit, flowers, poultry and waterfowl.
DISTRIBUTION NETWORK
The county’s ultimate goal, Lee said, is to set up a comprehensive distribution network that would be established around the region’s reputation for high quality agricultural products.
The latest campaign follows previous promotion efforts in Japan and Macau.
Lu Cheng-chang (呂政璋), director of the county’s agricultural affairs bureau, said the group would also discuss exchange ventures to better market Yunlin County to Chinese.
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