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Survey marks trends in use and earnings of Internet services
STAFF WRITER, WITH CNA
Saturday, Jun 28, 2008, Page 11
A survey released on Friday on how consumers pay for online services showed that more than 20 percent of respondents use the Internet for online music and Internet phone services.
The Foreseeing Innovative New Digiservices (FIND), a Web site that provides information on Internet demographics and trends, conducted the survey via telephone from Jan. 30 to Feb. 28, receiving 1,083 valid responses, a FIND statement said.
The FIND, which is part of the Institute for Information Industry, estimated that online music has an annual market value of NT$29.36 billion (US$966.5 million) and that Internet phone services have a market value of NT$31.4 billion, the statement said.
The survey also found that consumers are interested in online services relating to intelligence surveillance systems for home security, Web-based medical care and applications of near field communication (NFC).
Female respondents showed more interest in online services relating to medical care and food safety, while male respondents tended to care more about services relating to traffic data.
The FIND predicted that online vehicle information has an annual market value of NT$50.99 billion, wideband video and audio NT$36.31 billion, mobile GPS NT$33.96 billion, and intelligence surveillance systems for home safety NT$31.37 billion, the statement said.
Meanwhile, the annual market value of digital learning was predicted at NT$19.1 billion, applications of near field communication at NT$7.24 billion, and Web-based medical care at NT$5.82 billion, it said.
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