Taiwan should emulate Thailand by marketing its traditional foods internationally, officials from the Council for Economic Planning and Development said yesterday.
The success of the "Thailand: Kitchen of the World" campaign, launched by the Thai government in 2000, could be a model for Taiwan to follow in exporting traditional foods and restaurants overseas, council officials said.
The Thai campaign helped exports of traditional foods and related products top US$10 billion in 2004, the officials said.
Citing a case study conducted by the Jinwen Institute of Science and Technology, the officials said Thailand was the first Asian country to boost the export of its food culture through the efforts of governmental agencies working with finance, commerce, education and diplomatic affairs.
In addition to increasing the country's revenues, the officials said, the export of Thai foods and restaurants has helped promote Thailand's culture throughout the world.
The officials suggested that Taiwan's government establish a certification system for domestic restaurants or individuals interested in exporting Taiwanese cuisine overseas and help fund their efforts to take their restaurant operations international.