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Samsung aiming to boost local revenues

Samsung Electronics Co aims to increase the revenues of its local branch by 30 percent next year by boosting its market share in mobile phones and other electronics devices, a company executive said yesterday.

Samsung is targeting an increase in revenues to US$300 million next year, from an estimated US$230 million this year, said Peter Liu (劉國平), director of Samsung Electronics Taiwan Co, at a year-end lunch.

Mobile phones are the biggest contributor, making up over 60 percent of the total revenues of Samsung's local unit.

For its mobile phone business, Samsung is looking for a 25 percent share of the market, up from its current 15 percent share, which would see it replace Sony Ericsson in second place.

Shipments of mobile phones could increase 50 percent to 1.8 million units next year, compared to approximately 1.2 million units this year, Liu said.

"We want to expand our cooperation with local telecom operators to boost our unit shipments, including supplying tailored third-generation (3G) handsets," said Scott Huang (黃思齊), vice president of Samsung Taiwan's mobile communications department.

Huang forecast 3G phones would account for half of the total handset market in the second half of next year as carriers look to boost 3G subscriptions by providing low-to-medium priced handsets.

Despite its leading position in the global TV market, Samsung has had a tough battle in local market against Japanese brands such as Sony and Panasonic.

Samsung hopes to increase shipments of liquid-crystal-display (LCD) TVs by 30 percent to as many as 20,000 units next year, by broadening its product line-up mostly with new 40-inch, 46-inch and 52-inch models, Liu said.
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