Fri, Jun 22, 2007 - Page 11 News List

Epson to increase volume in Taiwan

By Jason Tan  /  STAFF REPORTER

Hoping to strengthen its foothold in Taiwan, Epson Inc yesterday said it aims to increase projector shipments by nearly 30 percent this year.

The Japanese vendor is set to increase its product volume in Taiwan by 27 percent, with an aim of winning a 30 percent share of the market, Victor Chen (陳維鈞), general manager at Epson Taiwan, said at a product launch yesterday.

Based on strengthening demand, the company has adjusted upward Taiwan's total market size to 86,000 units this year from an earlier projected 81,000 units, he said.

Vendors are fighting hard to gain a slice of the local projector market, which is saturated.

The market is expected to grow only percent this year to 86,000 units, compared with a 15 percent year-on-year rise last year and a 27 percent rise in 2005, International Data Corp (IDC) Taiwan said.

The compounded annual growth rate from last year to 2011 should only be around 5 percent, it said.

But Epson said there is an opportunity to grow in terms of the replacement market, as companies upgrade old projectors.

"Education and demand in public displays will also give us an opportunity," Chen said.

The company launched six projectors yesterday, with prices ranging between NT$26,900 and NT$99,900.

IDC statistics showed that Epson led Taiwan's projector market in the first quarter with a 31.6 percent share, leaving rivals far behind. No. 2 player Optoma Corp had a 17 percent share and Panasonic had a 9.4 percent share.

Unit shipments in the first three months were 19,823, posting total revenues of NT$954.8 million, it said.

IDC analyst Lin Suey-jiun (林穗君) said that the average selling price for a projector dropped below the NT$50,000 mark for the first time in the first quarter, thanks to vendors aggressively promoting cheaper models.

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