Mon, Apr 16, 2007 - Page 12 News List

Interview: From PR officer to MUJI president

By Jackie Lin  /  STAFF REPORTER

Despite its late entry, outside Japan, Taiwan has the most MUJI outlets in Asia and ranks second in the world only after the UK, which runs 16 stores.

Branching out has already reaped profits in its first year and the company expects 30 percent growth.

Two new stores would be opened every year over the next five years, Wang said.

The ultimate scenario would be to have more than 50 MUJI shops in Taiwan, based on Japan's experience of operating over 300 stores for a population six times that of Taiwan, she said.

MUJI Taiwan has over 10,000 members who subscribe to its electronic newsletter containing the latest product information.

Wang has also been looking at the possibility of issuing membership cards sometime this year to secure customer loyalty.

Asked whether she anticipates another surprising turn in her career now that she has become a role model for many young students, Wang shook her head.

"I have no personal plan now. What I think of every day is how to boost each store's performance, what kind of products to introduce and how to employ marketing strategies to enhance brand awareness and attract more customers," she said.

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