Mon, Nov 27, 2006 - Page 12 News List

Feature: Jade Yachts leads the nation's shift to upscale market for steel super yachts


Han Pi-hsiang, chairman of Jade Yachts Shipbuilding Corp, poses with the first superyacht ''Bandido'' it built, which is to be delivered on Saturday.


Four years ago, Han Pi-hsiang (韓碧祥), chairman of the nation's largest private shipbuilder, Jong Shyn Shipbuilding Co (中信造船), attended a yacht launching ceremony in Italy, where large-sized steel super yachts attracted well-heeled buyers from around the world.

That ceremony left a deep impression on Han and led to the founding of Jade Yachts Shipbuilding Corp (高鼎遊艇), where he also serves as chairman, in 2003.

Starting as an apprentice at the age of 15 at a local shipbuilding factory, Han, 65, has become a legend in the industry with his vision and daring.

Like semiconductors and flat-panel manufacturing, Taiwan is also a dominant player in the yacht-building market.

According to the Yachts International Global Build Report 2005-2006, Taiwan ranked as the fourth-largest contractor last year with orders for 49 yachts, behind Italy, the US and the Netherlands.

Taiwanese yacht builders mainly manufacture fiber-reinforced plastic (FRP) yachts, which are limited to 150 feet (45m) in length overall (LOA).

Jade Yachts, however, is currently putting the finishing touches on the first made-in-Taiwan steel super yacht -- the Bandido -- before its scheduled delivery on Saturday.

The 86-foot steel and aluminum hulled Bandido, built for Drett-mann GmbH, a German-based ship agent, got its first sea trial last Friday in Kaohsiung Harbor.

Prior to this, Jade Yachts made its mark by winning the contract for converting a 210-feet ship into a luxury yacht for a daughter of French fashion powerhouse Bernard Arnault, chairman and chief executive officer of LVMH Moet Hennessy Louis Vuitton SA

The deal was significant at the time because Jade Yachts, as a start-up, had no experience in making steel yachts. The firm outbid its rivals by offering to complete the contract at a cost of NT$30 million (US$914,000) and delivering the mega-project in two years.

Although the order was the highest ever clinched by a Taiwanese shipbuilder, the amount was 30 percent lower than other competing bids for the project, leaving Jade Yachts with very little profit margin.

"We took it as a great opportunity to learn and made it a head start for our future business," Han said.

Although the yacht -- with more than 10 suites, along with a gym, restaurant, swimming pool, movie theater, restaurant and other entertainment facilities -- was only 95 percent completed by Jade Yachts owing to some dispute with the owner, the resources and investment in the super yacht have paved the way for follow-up orders.

Besides pumping more than NT$800 million into a new shipyard, Jade Yachts invested heavily in acquiring a key technology for making steel yachts -- mirror painting.

To polish the hull of the yacht to a sleek mirror finish that is at least 90 percent reflective from a 600 angle, Han hired foreign specialists and consulted Superyacht Solutions International, an Australian firm, on technology transfer.

The result was remarkable.

"The Bandido that we are working on is an upscale European quality [model]," Dave White, a marine engineer atDrettmann, said on Friday in Kaohsiung Harbor.

The good start prompted Drettmann to place orders for another four ships.

Having worked with Taiwanese shipbuilders for 12 years on more than 30 boats, White said that Taiwan is well-positioned in the business given a favorable climate, hard-working laborers and high production flexibility.

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