Home / Business
Fri, Nov 10, 2006 - Page 12　News List

Godiva aims at the hearts of Taiwan's chocolate lovers

Godiva Chocolatier, a world leader in the production of fine chocolates, held the grand opening for its first cafe in Taipei. Before the event, Tom Chu, managing director of Godiva Asia, sat down with 'Taipei Times' reporter Jackie Lin to talk about the company's business activities in Taiwan and his observations on the consumption of chocolate in the Asian market

 / 

TT: So you're confident about expanding Taiwan's premium chocolate market?

Chu: No doubt. Many large, expensive chocolate brands are also planning to enter the local market as the time is ripe. During the last fiscal year ending July 31, Taiwan saw Godiva sales grow by 46 percent from the previous year, the biggest jump over the past few years because of changes in consumption habits.

TT: What do you think about the Chinese market?

Chu: Godiva has yet to enter the China market, although we sell products at duty-free shops in airports. China will be the rising star as Starbucks and Haagen-Dazs have had good sales. But our priority is to achieve stable performance in Taiwan and Hong Kong first.

This story has been viewed 6057 times.
TOP top