Thu, Jun 08, 2006 - Page 12 News List

Intel blasts back with new chipsets to retake market

By Lisa Wang  /  STAFF REPORTER

The world's top chipmaker, Intel Corp, yesterday unveiled its latest series of chipsets in Taipei, paving the way for the launch of next-generation Core Duo processors next month to claw back market share in the US$35 billion chip industry.

The California-based chipmaker hopes to take back shares lost to smaller Advanced Micro Devices (AMD) Inc, which is nibbling up Intel's global market.

Intel's problems were compounded when Dell Inc added AMD to its computer chip suppliers, ending Intel's dominance over the last two decades.

Fighting back, Intel demonstrated during the launch that the new P965 chipset would allow computer users to access data eight times faster than similar products AMD is offering now.

"Intel products are the fastest on the planet," said Richard Malinowski, a vice president of Intel's General Manager of Chipset Group, during the launch at the annual Computex trade show in Taipei.

Intel has started shipping in volume to computer makers, the company said.

Chipsets are collections of chips that surround the main processor and connect it to other parts of the motherboard.

The P965 chipset, formerly code-named Broadwater, will work with Intel's new Core 2 Duo desktop processor, also known as Conroe, which is slated to hit the market next month.

Conroe, which Intel senior vice president Anand Chandrasekher likened to Pentium, would be 40 percent faster than Intel's best desktop chip but consume 40 percent less power, Intel said.

Intel's new chipset series would not only enhance computer performance but also make it easier for users to turn desktop computers into an entertainment center as more and more people use PCs as personal theaters, the company said.

In August, Intel is due to have two more from the 965 family -- Q965 and G965 -- go on sale. The G965 chipset will support Intel's Viiv platform, which includes a dual-core processor, a networking chip, audio and video components and software for functions such as remote control of PCs.

The combination would enable users to have a cinematic experience on PCs, Intel representatives said, demonstrating Dolby sound effects and high-quality visuals from a movie featuring Chinese actress Zhang Ziyi (章子怡).

"We can feel where we are," Malinowski said.

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