Sun, May 28, 2006 - Page 11 News List

`Times of London' to tackle US market

NY TIMES NEWS SERVICE , LONDON

The Times of London said on Friday that it planned to publish a daily newspaper in the US for distribution in the New York and Washington areas.

The paper's editor, Robert Thomson, said the newspaper would be intended for "American readers who are global in their outlook and global citizens who are in America."

The Times, which is owned by the News Corp, the international media conglomerate controlled by Rupert Murdoch, said the first edition would appear on June 6, with a print run of close to 10,000 copies.

The papers will be printed and distributed through a partnership with the New York Post, another publication owned by News Corp, and will be sold at about 2,000 sites, primarily in New York and New Jersey, Thomson said.

The partnership with the Post will help control costs, which often bedevil international publishing ventures, though Thomson declined to specify the size of the investment by the Times.

The Times will be the only general-interest British newspaper to publish a daily edition in the US. The Financial Times, the business daily owned by Pearson, has had a US edition since 1997, while other British newspapers, including the Guardian, have published weekly editions.

Thomson said the Times saw an opportunity for growth in the US because of the cuts that many US news organizations have made in their overseas reporting staffs and in the space they devote to international events. The Times has about 20 full-time reporters outside Britain, including eight in the US.

The US edition of the Times will be a repackaged version of an international edition published since last summer, mostly for distribution in Continental Europe.

Thomson said it would feature international news and coverage of business and arts more prominently than the British and European editions.

By starting the US edition, the Times also hopes to capitalize on what Thomson called an unsatisfied demand in the US for coverage of "what the US newspapers insist on calling soccer, but the rest of the world calls football."

This story has been viewed 2521 times.
TOP top