Fri, Sep 09, 2005 - Page 11 News List

Notebooks give Acer big boost in revenue growth

RECORD JUMP The computer-maker saw a 90 percent increase in last month's sales from the same period last year, and back-to-school sales should do well this month

By Jason Tan  /  STAFF REPORTER

Acer Inc, the nation's third-largest computer-maker by market value, reported 90 percent revenue growth in last month's notebook computer sales in Taiwan from the same period of last year, the company said yesterday.

"This is a record growth in our history," said Scott Lin (林顯郎), Acer's president in charge of the Taiwan and Hong Kong markets, on the sidelines of a product launch.

Huge jump

Notebook revenues recorded over NT$1.6 billion (US$49.1 million) in Taiwan, which is a huge jump compared with NT$1.2 billion in other months, he said.

Boosted by the strong performance of core product lines, the company is on track to achieve its target total revenue of US$500 million for Taiwan's market this year, according to Lin.

Acer yesterday said its consolidated sales last month rose 42 percent to NT$27 billion from a year earlier, according to a statement it filed to the Taiwan Stock Exchange.

Shares of Acer remained unchanged at NT$64 on the stock exchange.

Back-to-school

Lin added that notebook sales this month might perform even better than last month, due to the expected strong sales from its newly introduced back-to-school promotion scheme.

The company yesterday unveiled its latest laptop, the Acer Extensa 2603. Retailing at NT$19,999, its target market will be high school graduates who enter college next week.

Currently working with universities to push the laptop, Acer expects all 18,000 units to be sold out soon after its full release next week.

Worked hard

Meanwhile, the company said that it intends to become the world's third-biggest computer maker by 2008, up from its current No. 4 position.

"We have worked hard for the past three years to aim for the top-three spot. However, the merger of IBM's PC unit and Lenovo Group Ltd (聯想) dashed our hopes," Lin said.

Lenovo officially became the world's third-largest computer vendor in the second quarter after acquiring IBM's PC unit, with its market share tripling to 7.6 percent of the global market of 46.6 million units, according to the International Data Corp (IDC).

Dell Inc remained the leader in the global PC sector with a market share of 19.3 percent, followed by Hewlett-Packard Ltd with 15.6 percent.

Fourth place

Acer is in fourth place with a market share of 4.4 percent, followed by Fujitsu Siemens Computers with 3.7 percent, the IDC said.

However, Lenovo reported tumbling notebook shipments on the local front in the second quarter, according to Chinese-language newspaper reports yesterday.

The company's notebook shipments dipped to 8,500 units in the last quarter, with local market share down to 6.1 percent from the previous 9.1, the report said, citing Laurence Hwang (黃維德), head of Lenovo's Taiwan operation.

However, Hwang expects the performance to pick up in the third quarter to reach 20,000 units, the reports said.

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