Now is a good time to buy digital gadgets and electric appliances as hypermarket chains and consumer-electronics outlets are launching promotions ahead of the Lunar New Year that include some of best offers of the year, industry veterans said yesterday.
"To tap the yearly bonanza driven by `Wei Ya' parties, retailers usually offer their best deals on household appliances this month," said Brenda Yen (
Falling on the 16th day of the 12th lunar month, Wei Ya refers to the big feasts -- complete with big door prizes or lucky draw gifts -- that bosses treat their employees to to thank them for their hard work.
Household appliances have become the most popular items on such gift lists, ranging from high-end flat-panel televisions and digital cameras to ovens and hair dryers priced around NT$500.
As consumers are becoming more price-sensitive, retailers are offering discounts as big as 30 percent on such items, as well as promotional programs for busi-nessnes such as "buy-10-get-one-free" targeting or free home delivery services to encourage individual buyers.
For example, the price for 30-inch liquid-crystal-display (LCD) panels by Kolin Co (
Carrefour Taiwan boasts that it is offering the lowest-priced iPod minis in the country at NT$7,998 apiece.
Retailers are predicting double-digit growth in household appliance sales from a year ago.
Daisy Lee (
"Now orders are flowing in and we expect that computers, LCD TVs, mobile phones and digital cameras will be flying off the shelves as a result of promotions and coupon offerings," Lee said.