Acer Inc, the world's No. 5 computer vendor, expects quarterly sales on its home turf to increase moderately, helped by an upcoming annual computer fair targeting local consumers, a company official said yesterday.
"We are upbeat about growth fueled by the annual shopping season during IT Month, as demand may spike with most companies creating last-minute hype to boost sales before the year ends," said Calvin Chang (
The IT Month computer fair is scheduled to begin Saturday and will continue through the whole month of next month in various cities, according to the organizer, the Taipei Computer Association (
Chang's remarks come amid lower than expected global demand for desktop computers during the Christmas shopping season, according to industry watchers.
"Overall, the sales increase [from IT Month] will push our fourth quarter sales at home mildly higher," Chang said.
Acer, which has a hefty 60-percent of its sales coming from Europe, still expects a solid 30-percent growth in consolidated sales in the current quarter versus the previous three months, Chang said.
Sean Hsiao (
"The shopping spree for local consumers will at least offset the pressure of a sales decline in December as product shipments for Christmas demand usually peak in November," Hsiao said.
Hsiao expects computer vendors to cut prices for laptops by at least 10 percent, or NT$4,000 to NT$5,000, as sharp price declines in both liquid-crystal display (LCD) panels and Intel's chipsets give ample room for the companies to slash prices.
Acer, however, expects desktop computer prices to drop by around NT$1,000 to NT$2,000.
There is scant room for price cuts in laptop computers as stiff competition has driven prices down sharply since the beginning of the year, Acer's Chang said.
Asustek Computer Inc (
"Without a drastic price-cutting strategy, Asustek still expects the computer fair to bring brisk growth," Benson Lin (林宗樑), president of Asustek's Asia Pacific division, said yesterday.
Sales from IT Month usually make up about 40-45 percent of Asustek's total sales at its local branch in the fourth quarter, Lin said. Apart from notebook computers, Asustek is also set to sell the first batch of its own-brand LCD monitors during the month-long computer trade show.