The Taiwan Stock Exchange Corp (
While the exchange began allowing overseas companies to list their shares several years ago, it has so far attracted just five such companies because it has failed to invest enough in marketing, Chen said.
The exchange will promote itself as a destination for companies that want to raise money through a secondary listing by highlighting the trading of stocks. It's the second-most active exchange in Asia and the third-most active in the world in terms of market value of shares traded, he said.
"Taiwanese people love to trade stocks," said Chen in an interview in Singapore.
"Every listed company wants its stock active with very liquid trading," he said.
The most promising country for the exchange may be Malaysia, Chen said. It's home to companies such as Uchi Technologies, an electronics maker started by Taiwanese Ted Kao.
Taiwan is the fifth-largest investor in Malaysia's manufacturing industry this year, according to data from the Malaysian government.
The exchange plans to hold meetings to promote itself in Malaysia from the start of next year, Chen said. He hopes to attract as many as 10 overseas companies to list in Taiwan annually.
"We have to attract more listed companies, and not only limited to those in Taiwan," he said.
Among the overseas companies that have sold Taiwan Depositary Receipts are Singapore-based Medtecs International Corp (美德向邦) and Mustek Ltd (萬宇科技), which is the biggest computer company based in Africa.
The exchange is also eager to pursue relationships with other stock exchanges in Asia that will allow people in Taiwan to trade stocks listed on those exchanges, he said.
"In the not-very-distant future, it's likely that the exchanges in this region will set up multilateral platforms for exchange-to-exchange linkages," he said.
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