The public gave thumb ups to state-run Chunghwa Telecom Co's (
"Chunghwa Telecom's customer service has improved after it incorporation in 1996," Lin Kun-sheng (
Lin said the most obvious change in the state-run company is that its employees are more polite than before.
"They are not as bureaucratic as they they used to be," he said.
Another customer also said she was impressed by Chunghwa Telecom's customer service.
"Unlike the past, the company's call-service staff is now able to resolve my problems politely and quickly," said Jenny Yang (
One market watcher said Chunghwa's efforts in customer service are paying off.
"A survey released recently showed that customers' satisfaction with Chunghwa Telecom is rising as regards both the waiting times for call service and the attitude of its staff," said Nathan Lin (
Chunghwa reported NT$176 billion in sales with NT$43.2 billion net profit last year, and the company is expected to generate NT$177.4 billion in sales with NT$42.8 billion net profit this year.
In addition to improving customer service, Lin said Chunghwa Telecom's price-cuts on a variety of products also helped the company maintain a leading place in the market. Chunghwa Telecom last month cut prices for its asymmetrical digital signal line (ADSL) services by 16 percent, from NT$595 to NT$499, hoping to boost users number.
However, the company seems to be having difficulties in keeping up with the fashionable services provided by its rivals -- Taiwan Cellular Corp (
"Chunghwa Telecom is lagging behind private telecom carriers in developing novel devices or applications for cell phone systems, such as downloading graphics or ring tones," said Clare Yu (
"I think Chunghwa Telecom needs to come up with more products and services that can lure younger consumers," said Yu.