Taiwan's top mobile phone system operator -- Taiwan Cellular Corp (
"Because of the high penetration rate of mobile numbers in the market, retaining loyalty and raising current customer phone usage are more important than gaining new subscribers," Joseph Lee (
Lee made the comments at a press conference that was called to reveal the company's first half operation figures.
According to the report, net income for the past six months was NT$95 billion -- 20 percent higher than the same period last year -- on an earnings per share of NT$2.61.
One analyst agreed with Taiwan Cellular's strategy of focusing on finding ways to acquire customers that spend a lot of time talking on their mobile telephones to further increase profits from cellphone services.
"Most heavy or regular users already have mobile services, so any new subscribers that companies can get would be low usage," said Alex Wu (
Attractive content, a retention program and usage increments are essential in the next stage of competition for mobile phone system operators in the market, he said.
One method in attracting new mobile phone users is to bundle phone-number services with low handset prices. Taiwan Cellular, who has used such a sales method for several years, stopped the practice last month.
But recently, Taiwan Cellular's major competitor, Chunghwa Telecom Co Ltd (
According to Shih Mu-piao (
"Although Chunghwa doesn't have as many mobile phone subscribers as Taiwan Cellular, our average revenue per user is a bit more."
Chunghwa has 5.62 million users, with average revenue per user standing at NT$910 in June, Shih said.
Taiwan Cellular's average revenue per user for the first half was NT$790, Lee said.
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