Heineken is close to buying the beer operations of Femsa, one of Mexico’s biggest brewers, for between US$7.5 billion and US$8 billion, people briefed on the matter said on Sunday. The move would further consolidate the beer industry into a few global players.
The deal by the Netherlands-based Heineken could be announced as soon as yesterday. It follows a months-long sales process by Femsa, formally known as Fomento Economico Mexicano SAB, whose brands include Dos Equis and Tecate.
Many analysts had expected SABMiller to prevail in the race for the Femsa unit, but it dropped out in recent weeks, the people said.
Femsa’s other holdings include a majority stake in Latin America’s largest Coke bottler and in OXXO, a large convenience store chain in Latin America.
Over the last decade, the beer industry has involved the rapid combining of various companies. The most notable deals included the 2002 sale of the Miller Brewing Co to South African Breweries for US$3.6 billion and the 2008 acquisition of Anheuser-Busch by InBev for US$52 billion.
Heineken itself struck a major deal in 2008 by buying Scottish & Newcastle, Britain’s largest brewer, in a joint deal with Carlsberg valued at US$15 billion.
A deal for Femsa would give Heineken a bigger foothold in Latin America, especially the highly profitable Mexican market. The two companies already share ties: Heineken distributes Dos Equis and other Femsa products in the US.
For Femsa, merging with Heineken could help bolster its competitive position, especially as it continues to battle its larger Mexican rival, Grupo Modelo.
About a quarter of Femsa’s 168 billion pesos (US$12 billion) in revenue in 2008 came from its beer operations. The company posted about US$1.6 billion in operating profit that year.
A spokeswoman for Heineken declined to comment. A representative for Femsa could not be reached for comment.
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