US President Barack Obama is altering his message on his overhaul of the US healthcare system, readying a fresh pitch designed for those who already have insurance.
The White House is retooling its message amid polling that shows Americans — especially those who already have coverage — are skeptical of the Democratic proposals to expand coverage to millions. Instead, Obama will use a potentially boisterous town hall-style meeting in New Hampshire to highlight how his proposals would affect workers whose employers provide their health insurance. The US, unlike other developed nations, lacks universal healthcare; most working Americans get health insurance through their employers.
The shift comes as critics of the president’s plan have grabbed headlines by disrupting town hall meetings and the White House expected yesterday’s event to have a hiccup.
Concerns over Obama’s proposal are heating up meetings, chat rooms and radio shows, driving his poll numbers down and threatening the future of his top domestic priority. While Congress is in recess this month, lawmakers are hearing from constituents worried about divisive issues such as the government’s role in healthcare and the costs of an overhaul.
“There’s a lot of fear out there,” Democratic Representative Carol Shea-Porter said.
To calm that fear, Obama plans to spend the month highlighting the upside of health overhaul for Americans who already have insurance, starting in a state with 89 percent of its residents enjoying health coverage.
In New Hampshire, Obama will speak directly about his proposal to ban insurance companies from denying individuals coverage because of pre-existing conditions. During a trip to Montana on Friday, he will talk about how his plan would block companies from dropping an individual’s coverage if he or she becomes ill. And in Colorado the president will talk about how the Democrats’ plan would end high out-of-pocket costs in some policies.
His allied Democratic National Committee began running television advertising that asks, “What’s in it for you?” and then highlights those goals. Officials said the ad started running Monday night in Washington and on cable; it would follow as early as yesterday in states Obama planned to visit, including New Hampshire.
About 1,800 people are expected for that midday event in the Democratic-leaning Seacoast region of the Granite State. Of those, 70 percent were given tickets based on a random lottery — a potentially dicey crowd in a state known for its grass-roots political activism.
“Participating in government here in New Hampshire is like putting on socks for the average American,” said Ray Buckley, the chairman of the New Hampshire Democratic Party.
Outside, a dozen grass-roots organizations plan a counter rally.
“We are against the blind-faith, fast-tracking approach being advocated by special-interest supporters of the bill, congressional representatives, as well as the president,” said George Lovejoy, a former state senator and chairman of the New Hampshire Advantage Coalition.
In an e-mail to Obama supporters in New Hampshire, an aide invited supporters to counter the counter-protesters and called them organized by “Washington insiders, insurance companies and well-financed special interests who don’t go a day without spreading lies and stirring up fear.”
Meanwhile, the White House returned to campaign mode, starting with sending members of the Cabinet to key states. The tech-savvy Obama team directly responded to what it considers misinformation through its Twitter and Facebook accounts online, as well as a new page of the White House Web site.
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