Annual consumption of domestic milk amounted to 210 tonnes last year, the Ministry of Agriculture said yesterday, as it unveiled a “Taiwan milk” label.
The Association of Chain and Franchise Promotion Taiwan held a news conference at the ministry to promote domestically produced milk in collaboration with the food and beverage industry.
Animal Industry Department Director Lee Yi-chien (李宜謙) said the association has been assisting the ministry in business-matching between domestic dairy farms and food service providers.
Photo: Yang Yuan-ting, Taipei Times
Annual consumption of domestically produced milk has steadily climbed from about 16kg per person to more than 22kg per person over the past decade, he said.
However, low birthrates and alternative beverage products are posing challenges to the industry, Lee said.
Domestically produced milk has a competitive edge over low-priced imported milk and dairy products, including a far lower carbon footprint and freshness, as it travels across Taiwan within 48 hours, he said.
Although the dairy farming industry was concerned about the impact of zero tariffs on liquid milk imported from New Zealand, the impact has been mild, given that most milk imports from New Zealand are processed, such as cheese and milk powder, instead of liquid milk, Lee said.
Up to 85 percent of domestically produced milk is sold as fresh milk for household consumption, he said.
Although the proportion of domestically produced milk made into processed products remains small at less than 5 percent, the ministry would continue to help develop the dairy processing industry, Lee said, adding that the goal is to reach 10 percent this year.
Association president Wu Yung-chiang (吳永強) said the association organizes exhibitions and competitions to help increase domestic milk products’ visibility through sales channels and among consumers.
Such efforts boosted consumption of domestically produced milk from 30 tonnes to 210 tonnes annually, he said.
The association has helped match 30 food and beverage brands with dairy farmers, with 30 food products made of domestically produced milk being developed and circulated in the market, Wu added.
Asked about an increase in egg prices, Lee said that domestic egg demand usually spikes during winter, and the recent price increase was to align with seasonal demand.
“The egg price is now NT$37.5 per catty — or 600g — which is within reasonable expectations,” he said.
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