The ministry of sports is scheduled to begin operations on Sept. 9, when the nation observes National Sports Day, the Executive Yuan announced after the weekly Cabinet meeting yesterday.
The establishment of the sports ministry is one of the pledges made by President William Lai (賴清德) during his inauguration speech on May 20 last year.
Sports Administration Director-General Cheng Shih-chung (鄭世忠) yesterday unveiled the logo for the new ministry, which was designed by Presidential Innovation Award recipient Liu Keng-ming (劉耕名).
Photo: CNA
The logo was inspired by a gesture that Taiwanese national baseball team captain Chen Chieh-hsien (陳傑憲) made after hitting a three-run home run during the WBSC Premier12 baseball championship game last year, Liu said.
As he rounded the bases, Chen put his hands near his chest, signaling that the name “Taiwan” should be on his jersey like other national teams.
The logo uses orange and yellow to signify a torch and energy respectively, Liu said.
Liu said in a prerecorded video that the logo features three key characteristics.
“It is extremely simple and universally recognizable. It is highly adaptable, making it easy to apply across media platforms in today’s cross-media era. It also carries emotional resonance, allowing people to connect with it on a personal level,” he said.
The design team incorporated the letter “S” from “sports,” combining it with the iconic moment when Chen hit the crucial homer, Liu said.
Taiwan is required to compete under the name “Chinese Taipei” in most international organizations, including sports competitions like the Olympics, due to political pressure from China.
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