The annual Taipei 101 New Year's fireworks display is to be extended this year from five to six minutes, and is to feature large-scale LED light projections, although the exact theme is to be kept under wraps until the big day, said Janet Chia (賈永婕), chairwoman of Taipei 101 operator Taipei Financial Center Corp.
The theme for this year’s Taipei 101 fireworks display is “Team Taiwan” and “Champion” to celebrate Taiwan’s victory last month at the World Baseball Softball Confederation’s Premier12 tournament, she said.
The Finance Committee of the Legislative Yuan today invited the Ministry of Finance, the Financial Supervisory Commission and Chia to give a report on company, which is jointly invested by Mega Financial Holding Co and the Taiwan Stock Exchange, discussing this year’s revenue, plans and goals for next year’s operations and the arrangements for next week’s fireworks display.
Photo courtesy of Taipei 101
Chia thanked Cathay Financial Holding for sponsoring the projection mapping display, which is to include images of all of “Taiwan’s heroes,” she said.
Responding to why a promotional video of this year’s firework display was posted on social media instead of shared at a news conference, Chia said that news conferences require a considerable amount of money.
She said she saved the funds by collaborating with legislators to create a short promotional video and shared it to her personal social media page in a joint post with Taipei 101, she said, adding that it boosted traffic to the 101 page, which previously had limited engagement.
Asked if she planned to take the position of minister of finance or join the Cabinet at some point in the future, she said she “absolutely could not.”
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