An immersive tourism exhibition highlighting Taiwan’s diverse landscapes and year-round cultural events yesterday opened in Paris, hoping to drum up interest in Taiwan among younger potential visitors, the Tourism Administration said.
The exhibition, titled “Taiwan — Waves of Wonder: A Journey Through the Seasons of Taiwan,” moved to Paris after a run in London last month, and comes just months after the agency opened its first European service center in the city in April, tourism officials said.
“We want the French to know that Taiwan is not just about chips and technology, but also its natural beauty, culture and friendly people,” said Hsieh Chang-ming (謝長明), director of the agency’s Frankfurt office.
Photo: CNA
The exhibition, which runs until Sunday, features activities such as Taiwanese tea tastings, immersive projections of railway landscapes, lantern painting workshops and an “autonomous sensory meridian response” experience focusing on Taiwanese cuisine, the agency said.
In addition to the traditional demographic of tourists over 50, younger independent travelers from France are on the rise, and the exhibition, along with campaigns tied to foreign influencers on social media, is aimed at attracting younger travelers.
Sebastien Erson, a French Internet celebrity who was invited to attend the inauguration ceremony, said he was most impressed with Taiwan’s natural scenery and indigenous culture.
Erson, whose YouTube channel has 175,000 subscribers, said he found Taiwan “incredible” when he traveled across the nation in one week in 2019.
French arrivals in Taiwan have started to rebound following the COVID-19 pandemic.
The number of French visitors to Taiwan so far this year has increased 26.84 percent compared with a year earlier, but was at about 88 percent of the level during the same period in 2019.
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