Guided by the sense of purpose to “Create the Beauty that Moves the World”, L’Oreal, the world’s leading beauty company, has a long-standing commitment to environmental protection, social responsibility, and ESG (Environmental, Social, Governance) practices. The Taiwan subsidiary of the company has recently been recognized for its efforts, winning the prestigious Excellence in Corporate Social Responsibility Award from CommonWealth Magazine for five consecutive years. The company has also secured second place in the foreign enterprise category, maintaining its position as the top international beauty company this year.
In its pursuit of the 2030 sustainability commitment “L’Oreal for the Future”, L’Oreal Taiwan has achieved 100% green energy use in its office operation by the fourth quarter of 2021. The company has adopted a three-pronged eco-design approach (reduce, reuse, recycle) to manage plastic waste in product packaging. Several of its dermatological beauty brands have taken the initiative to remove plastic shrink wraps and replace plastic tabs with paper tabs for products with pump-tip dispensers. Brands such as Lancome, Giorgio Armani Beauty, and Kiehl’s have also launched products with innovative refillable and rechargeable packaging.
In 2022, L’Oreal Taiwan launched its signature CircuLove upcycling program to promote environmental protection during the retail and usage phases. The program, in collaboration with various brands and retail partners, provides consumers with the opportunity to recycle beauty product containers after use. It also offers underprivileged groups the chance to participate in bottle-cleaning tasks. Once cleaned, empty bottles are sent to professional partners for upcycling, transforming it into useful items like accessories to maximize resource use. The company aims to expand the project with more partners and engage more consumers in the sustainable consumption journey.
Preserving the beauty of our planet inherently involves safeguarding its biodiversity. L’Oreal has been steadfast in enhancing the environmental profile of their products with particularly focusing on improving the biodegradability of their formulas and reducing their water footprint. In Taiwan, L’Oreal is also taking proactive steps within local communities to protect Taipei City’s biodiversity. Utilizing their annual Citizen Day, L’Oreal Taiwan has partnered with The Society of Wilderness Taipei to execute the three-year (2021-2023) Biodiversity Project of Taipei City. Over the past years, L’Oreal employees, fondly referred to as ‘L’Orealians’, have volunteered to conduct ecology surveys at over 200 parks in Taipei City, removing 1.7 tons of garbage and invasive species. This initiative has also served to strengthen the sustainability mindset within the company’s culture.
Beauty is a business where diversity, equity and inclusivity are at the core. L’Oreal not only drives business innovation to share beauty for all and each individual, but also aims to co-create a more inclusive society, acting as a pioneer in this regard. Eugene Schueller, the founder of the L’Oreal Group, once said, “a company is not walls and machines, it’s people, people, people”. The company has long considered talent as one of its most strategic assets, promoting diversity and inclusion in the workplace to ensure that everyone, regardless of their gender or background, has the potential to go beyond (check out more details).
L’Oreal Taiwan’s efforts in these regards have also been duly recognized, earning them a prestigious Top 5 place in the foreign enterprise category of the newly created Commonwealth Talent Sustainability Award and Family Friendly Workplace Award.
Eva Leihener-Stefan, the Managing Director of L’Oreal Taiwan, stated: “As the leading beauty company in Taiwan, driven by our sense of purpose, we have dedicated ourselves to building an innovative, inclusive, and sustainable development model that enables us to win with our consumers, our partners, the local Taiwan society, and the environment. Our team is the hero behind these accomplishments, and we’ll keep pushing forward meaningful initiatives throughout the company, with all our brands and partners, to co-create the beauty that moves Taiwan and the world.”
In an exciting new initiative, the company is set to collaborate with Mentor Group, Taiwan’s premier salon company, to pilot the innovative and sustainable haircare system, Water Saver. This groundbreaking system has the potential to conserve approximately 60% of water usage, all while maintaining exceptional rinsing performance.
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