The Ministry of Economic Affairs on Oct. 27 held the 2022 Taiwan Gourmet Online Business Matching to promote the development of the nation’s food and beverage industry.
The event started with the selection of channel marketers for international matching, and an international show to link overseas joint venture partners and resources, to assist domestic food and beverage enterprises in overseas market development.
The event featured 16 international companies from eight countries and 24 renowned Taiwanese food and beverage enterprises, which engaged in one-on-one dialogues to align business opportunities from which all participants can profit.
Photo courtesy of the Ministry of Economic Affairs
The Department of Commerce said the occasion has attracted a great variety of Taiwanese gourmet products for the overseas buyers to choose from.
They, in turn, see the prospect of Taiwanese gourmet food in the international market as they seek to select items for exportation, the department said.
A memorandum of understanding was signed by enterprises, traders and other participants, including the time-honored Chef Teng brand, a well-known restaurant serving Taiwanese cuisine, and Australia’s Hai-Xu International.
Photo courtesy of the Ministry of Economic Affairs
The two sides said they would start a joint venture to launch a specialty abalone seafood thick soup and a Fujian-style soup with abalone and sea cucumber at Seekit supermarkets in Australia.
The jin sauce, a speciality developed in the 1980s at a noodle restaurant in Taichung’s Nantun District (南屯) won the iTQi Superior Taste Award.
The agreement also includes a joint venture with US-based Taiwan Go, which is to offer exotic Taiwan-style noodles on the Taiwan eShopping platform next year.
The event was a success with endless good news, including the launch of mango sorbets and pink guava sorbets at Australian retailers next year by a joint venture between Hai-Xu International, Corn Alley, a Japan-based ice cream brand, and A Sha Restaurants, which are also planning to offer milkfish crackers in Japan.
US-based JDR is to cooperate with Du Hsiao Yueh to to offer noodles in gravy and pure green scallion oil seasoning.
US-based BiFlow Trading, Formosus LLC and Maru Wen Food, Canada-based Causeway Mercantile and Yu Shan Ge, and Chingyuan Taro Bubble had fruitful talks, agreeing to start a process aimed at starting to cooperate by sampling products and inquiring quotations shortly.
There are more successes to follow, bringing Taiwan’s gourmet food to overseas markets.
Another joint venture involving US-based HMART is part of the Taiwan Food Festival, which runs from Oct. 21 to Thursday next week, with the theme “banquet.” It seeks to boost the exportation of specialties from Chef Teng, Top One Pot, Guan Pei adzuki bean cake, Wandan Friend, Old Sichuan and Shih Tsai Fu, including Buddha’s Temptation, red turtle cakes, pumpkin vermicelli, glutenous rice and pot roast pasta.
The market responded positively to the Taiwanese specialties, with purchases at the festival so far totaling about US$274,000.
Long-term cooperation with HMART is under way, aiming to help Taiwanese living abroad experience the tastes of home and others to discover Taiwanese food.
Taiwan’s borders are open again after the COVID-19 pandemic eased and international business opportunities are to return.
The food and beverage industry is planning to reach out to overseas markets with the help of the Ministry of Economic Affairs.
More sales channels are to be cultivated for exports of the industry, which is to help it find new business opportunities abroad.
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