Podcasts might be the next big trend in Taiwan, a survey showed.
The study conducted by podcast platform Soundon said that the number of podcast programs last year increased by about 300, while the first half of this year has seen 870 more programs, adding that the first podcasts have been established as early as 2000.
The podcast scene grows by 100 programs per month, it said, adding that the total number of programs in Taiwan is 1,336.
The majority of new programs can be grouped into two categories — fashion and arts, or society and culture, Soundon said, adding that the growth in news and personal optimization programs remains low.
However, Soundon estimates that such programs would see more demand in the coming years.
Eighty percent of listeners favor talk show formats, the platform’s statistic showed.
While the majority of podcast listeners is female — about 60 percent — the average age of the audiences is between 23 and 32, with more than 95 percent of listeners having a college degree, Soundon said.
At least 50 percent of those listening to podcasts tune in at least five days a week, with an average daily listening time of 31 minutes to an hour, it added.
The podcast medium has taken off within the past two years, as 90 percent of participants in the survey have started listening within this time frame, Soundon said.
Compared with YouTube viewers, podcast audiences appear to be more loyal, with 95 percent of respondents having a preferred program and 70 percent willing to introduce friends or family to their favorite show.
Soundon cited 60 to 80 percent of the respondents as saying that they usually listen to the entirety of a podcast episode — 20 percent more compared with YouTube.
Podcast listeners are also more willing to pay for content, with 60 percent inclined to subscribe to channels and 50 percent saying that they have paid for content before, Soundon said.
About 85 percent of respondents said they do not mind product placement advertising, it added.
Johanne Liou (劉喬安), a Taiwanese woman who shot to unwanted fame during the Sunflower movement protests in 2014, was arrested in Boston last month amid US President Donald Trump’s crackdown on illegal immigrants, the Criminal Investigation Bureau (CIB) said yesterday. The arrest of Liou was first made public on the official Web site of US Immigration and Customs Enforcement (ICE) on Tuesday. ICE said Liou was apprehended for overstaying her visa. The Boston Field Office’s Enforcement and Removal Operations (ERO) had arrested Liou, a “fugitive, criminal alien wanted for embezzlement, fraud and drug crimes in Taiwan,” ICE said. Liou was taken into custody
ON PAROLE: The 73-year-old suspect has a criminal record of rape committed when he was serving in the military, as well as robbery and theft, police said The Kaohsiung District Court yesterday approved the detention of a 73-year-old man for allegedly murdering three women. The suspect, surnamed Chang (張), was arrested on Wednesday evening in connection with the death of a 71-year-old woman surnamed Chao (趙). The Kaohsiung City Police Department yesterday also unveiled the identities of two other possible victims in the serial killing case, a 75-year-old woman surnamed Huang (黃), the suspect’s sister-in-law, and a 75-year-old woman surnamed Chang (張), who is not related to the suspect. The case came to light when Chao disappeared after taking the suspect back to his residence on Sunday. Police, upon reviewing CCTV
TAIWAN ADVOCATES: The resolution, which called for the recognition of Taiwan as a country and normalized relations, was supported by 22 Republican representatives Two US representatives on Thursday reintroduced a resolution calling for the US to end its “one China” policy, resume formal diplomatic ties with Taiwan and negotiate a bilateral Taiwan-US free trade agreement. Republican US representatives Tom Tiffany of Wisconsin’s 7th Congressional District and Scott Perry of Pennsylvania’s 10th District were backed by 22 Republican members of the US House of Representatives. The two congressmen first introduced the resolution together in 2021. The resolution called on US President Donald Trump to “abandon the antiquated ‘one China’ policy in favor of a policy that recognizes the objective reality that Taiwan is an independent country, not
The US-Japan joint statement released on Friday not mentioning the “one China” policy might be a sign that US President Donald Trump intends to decouple US-China relations from Taiwan, a Taiwanese academic said. Following Trump’s meeting with Japanese Prime Minister Shigeru Ishiba on Friday, the US and Japan issued a joint statement where they reaffirmed the importance of peace and stability in the Taiwan Strait and support for Taiwan’s meaningful participation in international organizations. Trump has not personally brought up the “one China” policy in more than a year, National Taiwan University Department of Political Science Associate Professor Chen Shih-min (陳世民)
RSS