The popularity of the “Oh, Bear” (喔熊) stickers on the messaging app Line has prompted the Tourism Bureau to expand the tourism campaign by including the sale of related theme products.
The “Oh, Bear” character was inspired by Formosan Black Bears, which are endemic to Taiwan.
According to the bureau, “Oh, Bear” is a Sagittarius male bear who is 1.7m tall.
Photo: CNA
His favorite Taiwanese food is braised pork with rice and eggs cooked in soy sauce. His favorite beverage is pearl milk tea.
The bureau launched the stickers featuring “Oh, Bear” on the social-messaging app on Dec. 3 last year.
Within only one month, the stickers had been downloaded 5.43 million times.
As of May 1, the stickers had been used 32.85 million times, bureau officials said.
The bureau yesterday said that “Oh, Bear” had accomplished his task online and “passed the trial period,” adding that he would start promoting Taiwan’s tourism sector in the real world.
Aside from joining travel fairs around the world, bureau officials said “Oh, Bear” would make an appearance at flash mob events.
The bureau also plans to launch theme products and compose a song and a dance featuring the bear, officials said.
To allow fans to track its whereabouts, the bureau has set up a Web site (http://taiwan.net.tw/ohbear) displaying the bear’s event calendar.
TRAGEDY: An expert said that the incident was uncommon as the chance of a ground crew member being sucked into an IDF engine was ‘minuscule’ A master sergeant yesterday morning died after she was sucked into an engine during a routine inspection of a fighter jet at an air base in Taichung, the Air Force Command Headquarters said. The officer, surnamed Hu (胡), was conducting final landing checks at Ching Chuan Kang (清泉崗) Air Base when she was pulled into the jet’s engine for unknown reasons, the air force said in a news release. She was transported to a hospital for emergency treatment, but could not be revived, it said. The air force expressed its deepest sympathies over the incident, and vowed to work with authorities as they
A tourist who was struck and injured by a train in a scenic area of New Taipei City’s Pingsi District (平溪) on Monday might be fined for trespassing on the tracks, the Railway Police Bureau said yesterday. The New Taipei City Fire Department said it received a call at 4:37pm on Monday about an incident in Shifen (十分), a tourist destination on the Pingsi Railway Line. After arriving on the scene, paramedics treated a woman in her 30s for a 3cm to 5cm laceration on her head, the department said. She was taken to a hospital in Keelung, it said. Surveillance footage from a
Police have issued warnings against traveling to Cambodia or Thailand when others have paid for the travel fare in light of increasing cases of teenagers, middle-aged and elderly people being tricked into traveling to these countries and then being held for ransom. Recounting their ordeal, one victim on Monday said she was asked by a friend to visit Thailand and help set up a bank account there, for which they would be paid NT$70,000 to NT$100,000 (US$2,136 to US$3,051). The victim said she had not found it strange that her friend was not coming along on the trip, adding that when she
INFRASTRUCTURE: Work on the second segment, from Kaohsiung to Pingtung, is expected to begin in 2028 and be completed by 2039, the railway bureau said Planned high-speed rail (HSR) extensions would blanket Taiwan proper in four 90-minute commute blocs to facilitate regional economic and livelihood integration, Railway Bureau Deputy Director-General Yang Cheng-chun (楊正君) said in an interview published yesterday. A project to extend the high-speed rail from Zuoying Station in Kaohsiung to Pingtung County’s Lioukuaicuo Township (六塊厝) is the first part of the bureau’s greater plan to expand rail coverage, he told the Liberty Times (sister paper of the Taipei Times). The bureau’s long-term plan is to build a loop to circle Taiwan proper that would consist of four sections running from Taipei to Hualien, Hualien to
RSS