Mon, Feb 24, 2014 page3

• FEATURE: Entrepreneur creates online method to make learning Mandarin child’s play

  • By Christie Chen / CNA, with staff writer
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  Taiwanese Internet entrepreneur Hsueh Shao-lan (薛曉嵐) developed her picture-based method of learning Chinese characters in the hopes that it would help her UK-raised children pick up the language.

  Three years later, the mother of two has found that her “Chineasy” program has a huge fan following, with tens of thousands of users viewing her Facebook page to learn new words and phrases and ask their questions about learning Chinese.

  “I hope to help those with a fear of Mandarin to get rid of those feelings,” Hsueh said in an interview on Thursday.

  The visual system she developed won the Life-Enhancer of the Year award from the UK’s Wallpaper* magazine,” beating out high-profile nominees like Google Inc’s Google Glass and Singapore Airlines’ first and business-class seats.

  Chineasy has also been shortlisted for London-based Design Museum’s Designs of the Year this year.

  Harper Design will be bringing out a print and ebook version of Chineasy: The New Way to Read Chinese, and an interactive app is also on the way, the author said.

  The Chineasy method turns characters and their radicals — the smaller elements that make up each Chinese character — into illustrations to make them less intimidating and more memorable for learners of Chinese as a foreign language.

  The method starts with 12 basic radicals — or as Hsueh calls them, “building blocks” — before teaching characters and then phrases built with them.

  Learning characters by their radicals is not a new approach: Millions of people in Taiwan and China learn them, akin almost to spelling English words with letters.

  However, what separates Hsueh’s system from rote classroom learning are her eye-catching illustrations, creative story-telling and touch of humor.

  For example, in Chineasy, the radical for “person” (ren, 人) — a wishbone-shape made from lines that start opposite one another and move up to converge at the top — has had a bright red face added on top and red shoes at the bottom to clearly link the character to its meaning. For the radical for “mouth” (kou, 口) — a square shape — teeth and a tongue have been added on the inside.

  As if the program is not appealing enough already, the illustrations are offered for free on Hsueh’s Web site and Facebook.

  A team of about a dozen people, including illustrators and animators, has so far illustrated about 450 characters and phrases — a third of what Hsueh plans to accomplish, at least for now.

  Hsueh left Taiwan for the UK in 2001 to study at the University of Cambridge.

  She settled down there, working as an entrepreneur and venture capitalist while raising her two children, now aged nine and 11.

  A few years ago, she found herself struggling to teach her native language to her children.

  “They thought it was too hard and were not interested,” Hsueh said. “I tried many ways, but none of them worked, so I thought maybe I should think of something myself.”

  The method she developed has received worldwide attention from media including the Financial Times and BBC, which caught wind of her unique approach after a TED talk she gave in California last year.

  It is difficult to develop appealing illustrations for educational purposes, and Hsueh and her collaborators sometimes had to go through 20 versions of a character illustration before finding the right one.

  “Giving birth to a character is like giving birth to a child,” Hsueh said.

  Though she is interested in promoting her method, Hsueh is not looking to replace traditional ways of learning the language.

  “I still hope most people will continue with how they were learning because there is a reason those ways exist,” she said, adding that her main goal is to introduce and inspire an interest in Chinese to help them learn faster.

  The author is currently working on her second Chineasy book, after which she hopes to put her energies into developing methods to help people learn the proper pronunciation of Mandarin.
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