When Wu Chin-yeh (吳金曄) started her training to become a hot air balloon pilot in Utah earlier this year, it was anything but easy.
“There were times when I had to deal with cattle after I was forced to land on grazing lands,” the 29-year-old Taiwanese said.
However, Wu tackled the challenges and became Taiwan’s first female hot air balloon pilot and the first person in the country to obtain both a US and a Taiwanese pilot license.
Photo: CNA
She was also the face of the recently concluded Taiwan Balloon Festival in Taitung County.
“As a Taitung native, I was thrilled to show tourists a view of my hometown from above,” she said.
The carnival, which ran from June 26 to Sept. 2, and showcased 160 exhibition flights by 21 balloons from 13 countries, was by all accounts a success.
However, Taitung County’s ambitions go far beyond organizing the popular festival. The county is hoping to position itself as a year-round “hot air balloon paradise” to add to an economy already dependent on tourism.
“We have established Taitung as the home of hot air ballooning through the festival, and the next step is to build on its success to establish a market,” said Chen Shu-hui (陳淑慧), director of the county’s Culture and Tourism Department.
Lin Wei-ling (林維玲), deputy director of the East Coast National Scenic Area, said developing this niche market is strategically important to the county’s tourist sector.
“We want specialty tourism because traditional sightseeing can no longer meet the demands of either domestic or foreign tourists,” Lin said. “To meet that goal, we need a huge market and clear rules and regulations.”
This year’s festival was a good start, drawing 850,000 visitors, more than twice the number of visitors at last year’s inaugural festival.
It generated revenues of NT$20 million (US$670,000) and helped inject NT$1.2 billion into the county’s economy, Chen said.
About 20,000 people paid NT$500 to go up in tethered hot-air balloons — which are attached to the ground and fly straight up. These rides were very popular with visitors.
“The balloons were only part of the memorable experience — there were others like counting the stars, feeling the breeze, experiencing a sort of dreamlike atmosphere,” said 26-year-old Elise Chen, who climbed into the basket of a balloon during the festival.
Twenty-seven men successfully proposed to their girlfriends during balloon flights, while thousands of Internet users posted stories about their experiences on the event’s Facebook page, according to the organizers.
Five Taitung County-sponsored Taiwanese pilots who received training in the US, including Wu, made their debut at the festival to promote hot air ballooning in the area.
However, what they were not able to do was take passengers on regular hot-air balloon rides over the Taitung countryside, even though the festival organizers had advertised such rides. Taiwan’s aviation regulator, the Civil Aeronautics Administration (CAA) only granted permits for tethered flights and non-passenger exhibition flights during the festival. This is the main hurdle Taitung faces in making hot air ballooning a regular pastime.
For the hot air balloon industry to flourish, it must be further commercialized rather than rely on government-promoted events like the festival, which means loosening existing regulations, Lin said.
“We want the CAA to reserve an open sky on a year-round basis with fewer restrictions for hot air ballooning,” Chen said.
Hsiung Shih-ping, an official with the CAA’s Planning, Legal and International Affairs Division, said the idea was feasible.
“It’s possible that we open an 18km long air corridor along the Rift Valley, as long as all the balloons are outfitted with standard communications equipment,” she said, adding that other adjustments would also need to be made to avoid overcrowding air lanes in the region.
In addition, a more detailed regulatory framework for the hot air ballooning industry needs to be finalized before it can be classified as a general aviation business in Taiwan, legally conducting tours and serving passengers.
There are other issues that need to be resolved, such as building infrastructure suitable for the activity and training local pilots, challenges the Tourism Bureau and Taitung County intend to tackle together.
A NT$101 million pilot training school is being planned on the site of an abandoned elementary school, where the country’s first group of licensed pilots are expected to train others.
“We want to train our own pilots to make the industry truly sustainable,” said Wu Chih-wei, a pilot who is expected to take charge of the school’s future operations.
Suitable takeoff and landing spots also need to be identified, which may require the county to negotiate with farmers over the use of land.
He said that aggressive initiatives from the public sector would help boost private interest in investing in related businesses, such as sports insurance and dealership, and expedite the development of necessary services.
Wu said the county’s long-term goal is to promote year-round hot-air ballooning and to make the festival competitive with Japan’s Saga International Balloon Fiesta — the world’s second-largest ballooning carnival that hosts over 100 balloons every year.
For now, progress is being made on the regulatory front.
An official with the CAA’s Flight Standards Division said a complete regulatory standard is likely to be established by the end of this year which would create favorable conditions for commercial passenger ballooning.
That is good news to ballooning fans like Elise Chen, who said her one ride in the tethered hot-air balloon was simply not enough.
“The excitement in traveling with a hot air balloon lies in that you can fly up into a sky of unknown wonders,” she said. “To me, that is the Taiwanese version of Disneyland.”
‘DENIAL DEFENSE’: The US would increase its military presence with uncrewed ships, and submarines, while boosting defense in the Indo-Pacific, a Pete Hegseth memo said The US is reorienting its military strategy to focus primarily on deterring a potential Chinese invasion of Taiwan, a memo signed by US Secretary of Defense Pete Hegseth showed. The memo also called on Taiwan to increase its defense spending. The document, known as the “Interim National Defense Strategic Guidance,” was distributed this month and detailed the national defense plans of US President Donald Trump’s administration, an article in the Washington Post said on Saturday. It outlines how the US can prepare for a potential war with China and defend itself from threats in the “near abroad,” including Greenland and the Panama
The High Prosecutors’ Office yesterday withdrew an appeal against the acquittal of a former bank manager 22 years after his death, marking Taiwan’s first instance of prosecutors rendering posthumous justice to a wrongfully convicted defendant. Chu Ching-en (諸慶恩) — formerly a manager at the Taipei branch of BNP Paribas — was in 1999 accused by Weng Mao-chung (翁茂鍾), then-president of Chia Her Industrial Co, of forging a request for a fixed deposit of US$10 million by I-Hwa Industrial Co, a subsidiary of Chia Her, which was used as collateral. Chu was ruled not guilty in the first trial, but was found guilty
A wild live dugong was found in Taiwan for the first time in 88 years, after it was accidentally caught by a fisher’s net on Tuesday in Yilan County’s Fenniaolin (粉鳥林). This is the first sighting of the species in Taiwan since 1937, having already been considered “extinct” in the country and considered as “vulnerable” by the International Union for Conservation of Nature. A fisher surnamed Chen (陳) went to Fenniaolin to collect the fish in his netting, but instead caught a 3m long, 500kg dugong. The fisher released the animal back into the wild, not realizing it was an endangered species at
DEADLOCK: As the commission is unable to forum a quorum to review license renewal applications, the channel operators are not at fault and can air past their license date The National Communications Commission (NCC) yesterday said that the Public Television Service (PTS) and 36 other television and radio broadcasters could continue airing, despite the commission’s inability to meet a quorum to review their license renewal applications. The licenses of PTS and the other channels are set to expire between this month and June. The National Communications Commission Organization Act (國家通訊傳播委員會組織法) stipulates that the commission must meet the mandated quorum of four to hold a valid meeting. The seven-member commission currently has only three commissioners. “We have informed the channel operators of the progress we have made in reviewing their license renewal applications, and
RSS