The Taiwanese blockbuster You Are the Apple of My Eye (那些年，我們一起追的女孩) continued its record-breaking run at the Hong Kong box office two weeks after it was released in the region, according to Hong Kong media reports yesterday.
In its first week, the romantic comedy emerged as the top-grossing film ever screened in Hong Kong, breaking the record held for eight years by the Hong Kong-produced crime thriller Infernal Affairs II, the reports said.
The film, directed by noted writer Giddens Ko (柯景騰), better known as Jiubadao (九把刀 or “Nine Knives”), also overtook Academy Award-winning director Ang Lee’s (李安) erotic espionage thriller Lust, Caution (色，戒) to become the best-selling Taiwanese movie ever shown in Hong Kong in its first week, the reports said.
Photo courtesy of the Ming Pao
As of Monday, the film had grossed nearly HK$20 million (US$2.54 million) at the Hong Kong box office, they added.
The movie, adapted from one of Ko’s novels, explores the world of young students and the love story that develops between them.
Citing Hong Kong moviegoers, the reports said the film’s success lay in its ability to bring the audience back to their younger days.
The fervor inspired by the film rivals that created by the opening of the Hong Kong Disneyland, according to the reports.
Citing Hong Kong journalists, the reports said social networking has contributed to the film’s box office success, with Facebook users and microbloggers enthusiastically exchanging views on topics related to the film.
According to the reports, some Chinese citizens have even joined one-day package tours to Hong Kong just to see the film, which is not yet being shown in cinemas in China.
The film has grossed more than NT$400 million (US$13.3 million) at the box office in Taiwan since its release in August, making it one of the most financially successful Taiwanese productions.
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