Tue, May 09, 2006 page2

• Summit promotes multiculturalism

  DIVERSITY More than18 countries participated in a public television-sponsored media conference to promote better understanding in an increasingly multicultural society

  • By Jean Lin / STAFF REPORTER
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  Public broadcasters from around the world yesterday participated in a summit on multiculturalism in Taipei and resolved to promote cultural diversity and understanding through the media.

  The summit, which attracted more than 25 representatives from 18 countries, was hosted by the local Public Television Service Foundation (PTS) to encourage dialogue between public television leaders and pursue a civil society that is multicultural and free from prejudice and discrimination, PTS chairman Louis Chen (陳春山) said.

  Chen said that after events such as the Sept. 11 terrorist attacks, the importance of multiculturalism has gradually emerged.

  

  Guests from broadcasting and media pose for a group photo yesterday during the International Public Television Screening Conference 2006, also known as INPUT 2006, an annual week-long television showcase held by the Public Television Service Foundation in Taipei.

  PHOTO: COURTESY OF THE PUBLIC TELEVISION SERVICE FOUNDATION

  "We are now a global community," Chen said. "And it is our responsibility as broadcasters to promote cultural diversity and preserve democratic values."

  Taiwan has four ethnic groups -- Mainlander, Taiwanese, Hakka and Aboriginal, Chen said, but a fifth group, composed of "new immigrants" or foreign spouses is emerging.

  Television programs should integrate multiculturalism and promote better understanding among ethnic groups, he said.

  Choi Moon-soon, president of the Munhwa Broadcasting Corp in South Korea, said that since Asians share many cultural traditions public television was a great medium to promote multiculturalism.

  Choi said that not only does Taiwan feature South Korean soap operas, but South Korea was also preparing to show Taiwanese television series.

  Jean-Bernard Munch, president of public television SRG SSR idee suisse, said that Switzerland has four national languages and has recently seen a rise in new immigrants from other European countries.

  "Every country has its own cultural and ethnic situations, and it is hard to find a common solution to the problems," Munch said. "However, the summit's goal is to exchange views and experiences."

  Munch said that the task of promoting multiculturalism was not only the responsibility of public television, but also the government's. He added that by ratifying UNESCO's Convention on Cultural Diversity, the government can better promote such values.

  Dali Mpofu, the group chief executive of South African Broadcasting Corp, said that South Africa was the youngest democracy among all the participating countries in the summit.

  "We come from a past that is characterized by colonization and racial segregation," Mpofu said. With 11 official languages, Mpofu said they are striving, through its three television channels, "to treat each language equally" and ensure that "one group does not overpower the other."

  "Without mutual understanding between diverse cultural groups, democracy cannot exist," Mpofu said.

  Judy Tam, vice president of Independent Television Service (ITVS) in the US, said that as the world gets smaller and country borders become blurred, the media has the responsibility to educate the public and make society better.

  Television programs should provide an opportunity for people to see what is really happening in the country and address issues that are relevant to the public, such as inequality and poverty, Tam said.

  Chen also said that editorial guidelines were important for the media to produce fair programs and not to overlook minorities.
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