The aggressive competition of the automobiles industries in Taiwan has been nonstop and with the increasing number of brands sensing Taiwan as a great potential market, they are constantly introducing new model lines to maintain a share in the market. In order to satisfy the customers with diverse needs, Pan German Motors(PGM) has continuously introduce a variety of models such as the BMW 5 Series Exclusive edition、BMW 320i、330i Sports edition、318i Coupe...etc. It is for this reason; PGM has proved itself to be the No.1 importer of BMW in the world. Particularly, ever since the introduction of the new BMW 7 Series, BMW AG has been paying close attention to the extraordinary sales achievement in the large luxury sedan segment in Taiwan. Sales achievement aside, the BMW brand image in Taiwan has become a benchmark for other markets, therefore Dr. Michael Ganal who is one of the board members visited Taiwan to get a first hand experience on October 23rd to 24th.
That was not the first time Dr. Ganal has visited Taiwan, on October 1997, as the President of BMW Motorrad, Dr. Ganal visited the Ministry of transportation and its related branches to gain a better perspective and understanding regarding the importing policies and timing for motorcycles over 250cc in emission. This visit has built a successful foundation for future importing of the BMW Motorrad. Nonetheless, Dr. Ganal was attended many of press conferences in Hong Kong、Singapore...etc. to introduce and explain the future outlook of BMW Group for the Asia market. Along with Dr. Ganal on this trip is BMW Senior Vice President Mr. Luder Paysen who was meeting with C.E.O of PGM BMW/MINI importer S.S. Tang and executives from dealerships. Also, Dr. Ganal and Mr. Paysen visited the local dealers to get a closer look and better understanding of the sales situation of BMW、MINI and BMW Motorrad to better prepare for the future market and tailor individualized strategies for the local market.
2003 represents the year of success and glory for BMW. The magnificent sales achievement of the new BMW 7 Series in the year 2002 aside, BMW Group has constantly introduce new product lines to dazzle the BMW fans: the new BMW 3 Series Coupe face-lift、the new BMW convertible、all new BMW Z4、BMW flagship 760Li、all new BMW 5 Series and during Frankfurt IAA auto-show the BMW 645Ci、the latest SAV BMW X3 and X5 face-lift. All these new products with the innovative technologies has strike the hearts of many people, moreover BMW Group, Chairman of the Board of Management Dr. Helmet Panke announced the new BMW policy to introducing a new product every 3 months and a target goal of 1.4million automobiles by the year 2008 should once again prove the BMW potential and determination.
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