A new Chinese-language media platform, ETTV America, yesterday officially made its debut in the US.
To celebrate the occasion, the Eastern Multimedia Group (EMG) -- a Taiwan media conglomerate that owns and operates the ETTV brand -- flew 350 political, media and advertising leaders from Taiwan on a chartered flight to attend the debut gala held in Los Angeles.
According to an EMG press release, ETTV America reaches 21 million households in North America, offering five channels of news, drama, variety, children's education and general entertainment programs.
The press release also stated that California Governor Gray Davis had given a keynote speech at the event, "noting the contributions of Asian Americans to California's prosperity, highlighting legislative achievements on their behalf and conveying his support of ETTV America's pledge to showcase and champion the interests of Taiwanese in America."
EMG founder Gary Wang (
"ETTV America is Taiwan's first media organization to forge an affiliation with America's mainstream media platforms," the press release stated, adding that Wang had also revealed in his speech at the debut gala that ETTV plans to expand into Europe next year.
President Chen Shui-bian (
"We look forward to ETTV continuing to produce an even richer variety of news and programming content regarding Taiwan that will satisfy the information and entertainment needs of Chinese-speakers around the globe, and further an understanding of Taiwan among people everywhere in the world," Chen said in his congratulatory message.
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