Forget your pepperoni or other pizza toppings: Pizza Hut Taiwan has teamed up with Menya Musashi, a popular Japanese ramen restaurant chain, to serve up the world’s first ramen pizza, and it has attracted global interest after a CNN report about the new mashup was published on the front-page of its Japanese version.
The new pizza has the toppings of a Japanese-style barbecue pork ramen — complete with thick noodles, barbecue pork slices, fresh chilies and white sesame, as well as a half-boiled egg sitting in the middle. It is also garnished with green onions and bamboo shoots on the side.
Pizza Hut Taiwan told CNN that its creative pizzas are just a way to introduce some fun into the customer experience. “Taiwanese consumers live a high-pressure life with long working hours and a high cost of living. The food scene has become an exciting and creative escape,” said Lily Chou, the company’s marketing director, adding that it is definitely the first ramen to be served as a slice.
Photo: Eddy Chang, Taipei Times 照片︰台北時報張聖恩
The Taiwanese are known for their creativity in making special food and drinks: some of their previous mashups have included matcha green tea pizza, durian pizza, stinky tofu pizza, and even bubble tea pizza. Also known as “boba tea” or “pearl milk tea,” the famous tea of Taiwanese origin mixed with milk and small tapioca balls has become a global sensation in recent years. Domino’s Taiwan even caused a pizza war by launching its “bubble tea pizza” late last year.
“It might be the ultimate meeting of eastern and western cuisine — Taiwan’s famous bubble tea as a topping on a Domino’s pizza,” CNN reported. Domino’s Taiwan originally planned to offer the dessert pizza covered in brown sugar pearls, cheese and honey for a month, but the popularity of the bubble tea pizza secured its spot on the regular menu, and rivals have been trying to join this trend.
“In Taiwan everyone loves the texture ‘Q,’ which means chewy or bouncy in the way boba is, and this pizza was indeed very ‘Q,’” Lev Nachman, a US PhD candidate conducting research in Taiwan, told CNN.
Photo courtesy of Pizza Hut Taiwan 照片︰台灣必勝客提供
(Eddy Chang, Taipei Times)
1. ramen n. 拉麵 (la1 mian4)
2. mashup n. 混搭 (hun4 da1)
3. creativity n. 創造力 (chuang4 zao4 li4)
4. bubble tea phr. 珍珠奶茶, 泡沫奶茶 (zhen1 zhu1 nai3 cha2, pao4 mo4 nai3 cha2)
5. tapioca n. 樹薯粉, 木薯澱粉 (shu4 shu2 fen3, mu4 shu3 dian4 fen3)
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